So you are a Casting Director in Film/TV/Commericals and you are interested in social media, you might even have a Facebook or twitter profile but what social media channels should you be using?
You should be present on these 4 : Twitter, Facebook, Vimeo and LinkedIn
1. Twitter - over 500 million members and the one every one is obsessed with. Great for people on the go – you can tweet anywhere if you have a smart phone. Perfect for finding opportunities, networking with potential clients, promoting your work and sharing those casting calls that are a little bit harder to find.
2. Facebook - over a billion members! The Facebook membership is getting older so you will find more and more industry folk on there. Great for connecting, keeping tabs on your connections, finding opportunities and promoting your work. Images work better than text on Facebook so make each post visual (think of all those stills you can use from your projects)!
3. Vimeo – very popular in the industry particularly with film-makers so lots of networking possibilities. Vimeo also enables you to password protect your videos (YouTube doesn’t) so the public can’t see them – upload videos of your auditions and send the link and password to your director/client if they can’t be with you. Much better than downloads!
4. LinkedIn - widely known as the biggest lead generating social media network, which means that people get the most work from this one. Great for keeping tabs on your connections and promoting your CV. Take a look at What is LinkedIn? A Straightforward Guide for more info.
If thats not enough social media time for you then it’s definitely worth checking out Pinterest and popping your reel on Youtube – it’s the second biggest search engine after google don’t you know!
Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.