5 Mistakes You’re Probably Making on Social Media

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Social media. We know the deal here, right? Some tweets. Some likes. A few dozen comments and a gif for good measure.

It’s not a top secret recipe.

And yet – nearly everyone is guilty of the following social media fails. How many do you clock up?

1. Selling on purpose

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We all have something we want to sell. Whether it’s tickets to our next show or even just that jumper you bought off Ebay months ago and have never worn, we’re used to seeing sales messages on social media.

If you’re using social to build awareness of yourself and your brand however, you need to try and avoid the hard sell.

Why?

Because people don’t like following accounts where they think they will get sold to all the time. It’s not fun for them (I mean, how passionate can someone be about a 20% discount on lawnmowers? Hmm?

2. Not secret selling

So here’s the secret. You sell. But you do it in a more roundabout way with some personality, fun and intrigue thrown in for good measure. Have a look at these two tweets:

Guys! Please buy tickets and come and support me on stage, www.ticketlink.com, it would be great to see you all.

Vs.

First dress rehearsal today! How’s my makeup looking for [insert production name]? http://www.ticketlink.com *With relevant image attached*

Which of those two tweets would you be more likely to click on?

The second one, right?!

Show us why we should come and see your show rather than ordering us to buy tickets!

3. Information broadcasting

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This is a fancy way of saying ‘talking at people all the time on social media and never actually having a conversation with them.’

This happens when you view social media as a checkbox exercise. You log on, post your tweet, log back off and continue with your day/week/year. Wrong! You’ve just put something out into the world. If Sally from Rochester has decided to reply to you with a salsa dance emoji, then you need to engage with Sally (not salsa-ing, well maybe if that’s what you enjoy) and at least say thanks for the interaction.

Remember, you’re here to be social with people, not just yell at them from the safe confines of your laptop.

4. Ignoring the wider conversation

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So back to Sally from Rochester, you need to engage in other conversations as well, not just the ones about you.

Get involved in topics you’re interested in (and that are on brand), but also show interest in other people and events in your industry. Being an active member of the wider social community will mean you get exposed (not like that) to new people, who in turn will get to find out about you. Win!

5. Posting natively (ohhh some social media jargon)

This is a mistake people make especially with Twitter.

‘Posting natively’ means logging onto twitter, clicking ‘write tweet’ and then typing it out there and then and clicking ‘tweet’.

“But how else would I post?” I hear you ask! There are a bunch of social media schedulers (watch out for the post on this) and tools that make it a lot faster for you to post online with the added bonus of being able to track all the good clicks and comments you get. Plus you can post on more than one site at the same time and view it all in the same window.

Magical huh?

So those are our top 5 social fails. How many did you get?

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Coping with Snap Maps: A Guide to the New Update

A new day, a new app update. Most of them don’t attract quite as much attention as Snapchat’s recent upgrade though.

Snap map allows people to see your location. It’s a bit like “find my friends” except slightly creepier as strangers can pinpoint your location to the metre. IMG_3778

It’s been all over the news in relation to concerns that Snapchat aren’t doing enough to protect under 18’s – their biggest user. Picked up by national and local press, parents are being warned to educate themselves on the privacy issues it might cause for their children.

Age aside however, it’s an update that potentially spells trouble for individuals who use Snapchat as one of their content channels, too. Why? Because you’ve spent however many weeks or months asking strangers on the internet to follow you on snapchat and now they can actually follow you on snapchat.

How to find the Snap Map

I thought I had been immune to this update. I couldn’t see any icon saying “map” and thought – phew! Dodged that one!

Not so.

Turns out you access the snap map by opening your camera and then pinching the camera screen, like you’re trying to zoom out.

Snapchat describes it helpfully as “like this 👌

BAM. Welcome to Snap Map.

Enabling Ghost Mode

This is actually pretty simple the first time you log into snap map. You tap ‘Only Me’ and your figure will come up like a little ghost. Nice.

If you panicked when you opened it for the first time, you can tap the little cog button and go into your settings to manually slide ghost mode on. Stealthy.

Finding your friends on the Snap Map

You have to be mutual friends to see each other’s location. Snapchat says “by default, only friends you’ve added on Snapchat can contact you directly or view your Story.”

Of course if you’re using Snapchat as a way to grow your followers, chances are you’ll have a lot of friends, so the selection tool will be quite handy.

You can also tap on their chats and it’ll come up with their location (because WhatsApp’s ‘last seen’ wasn’t stalker-y enough for us.)

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Cool features of Snap Map

Once you get past the creeped-out stage though, Snap Map is pretty awesome! You can swipe around the map and double tap into hot spots (marked like a heat sensor, the ‘hottest’ regions are red and show the most activity) and then find out what people are posting to their Story in that location.

I mean, the first thing you’ll do is probably check out Snaps in your area (I literally pinpointed my road in London and watched a story about someone complaining about the loudness of their next door neighbour’s dishwasher) but you could also see what’s happening in – I don’t know – Sweden.

Pretty cool, huh?

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Penguin chats: Designer Jennifer Hamley

Here at Penguin in the Room we love supporting fellow female entrepreneurs and business women! We spoke to designer and business owner Jennifer Hamley about her design inspiration and being nominated for an award only three years into her business!

 

Jennifer Hamley

What do you think a handbag should be?

Great question, I think a handbag means something different to everyone. To a few it’s just a thing to tote stuff around in, but to most the bag you choose to carry everyday means much more.

I’ve had women describe how different handbags make them feel. It can be a status symbol, but more often than that, the handbag we choose for a given day or occasion puts us into the mindset of who we want to show up as.

I believe that a handbag should fill you with confidence. It’s something that you carry with you closely wherever you go so it needs to support your busy daily life, as well as make you smile with pride when you catch a glimpse of it.

Why did you redesign the handbag?

I took a close look at how women’s lives have changed in recent years and added features that support that.

The handbag world is full of great design, but with more of us working remotely; occasionally at home or in cafés, on the road or in a hot-desking environment, we need to carry our work and tech with us. I design handbags around the tech that we need, and offer organisation so that we can carry less whilst being more productive.

It is also important for the bag to be beautiful, because who wants to carry an ugly bag when we spend so much of our lives working!?

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Why is your new design for the Independent Handbag Designer Awards more than just a bag?

I can’t help feeling that the category was designed just for me! The nomination is for the ultimate cutting edge #GirlBoss bag (& sponsored by Nasty Gal, I’m a big fan!) I’m passionate about designs that do a lot for us, that carry what we need and keep us organised so that we can get on with our lives – and also about designs that let us express ourselves and help us feel confident and fabulous. I designed this bag to be worn different ways to suit what you are doing, to be soft and light weight so that it can carry a little or a lot. It’s a bag that is ready for anything! 

Jennifer Hamley Handbag Awards finalist convertible handbag workbag

What’s the best thing about being your own boss?

My favourite thing is meeting all the amazing supportive women (and some men!) that are doing similar things. I felt lonely at first and didn’t know where to turn, but when I found these support groups WOW! (and they are EVERYWHERE!), – they blow me away every day with their knowledge, generosity and friendship.

What’s been the biggest challenges of running your own business?

I often struggle with the amount of things that need doing to running a business. I honestly thought that a serious business woman did it all herself! I was wrong – real business women DELGATE! They surround themselves with people that are better at the little things so that she can focus on the big picture.

Having a business coach and, again, my support group help me to stay on track

What piece of advice has been invaluable in your career?

I was told once that ‘If it’s possible in the world, it’s possible for you’ and it has been my mantra ever since. That has helped me when I’ve not known what to do, or where to learn something. It really helps me to work things out, because if someone else did it, there is a way!

What’s next?

I’ll be jetting off to New York on the 14th June for the Independent Handbag Designer Awards where I am a finalist in the ‘Cutting Edge bag by Nasty Gal’ category that I mentioned before. The awards ceremony will bring 45 designers together for a night of cocktails, connection and couture! Until then I’ll be spreading the word about my design and liaising with my manufacturers to get it into production!   After that I’m away in Asia researching new materials for an upcoming vegan collection, then talking to retailers. It’s an exciting and busy year!

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

5 Things You Need To Know About Pinterest

Tangled Feet Pinterest

Thanks  to client Tangled Feet for this image of their Pinterest profile

Pinterest began in 2009 and is a social media network that is image based! Hurrah and hurray for creative people who work in visual mediums. Pinterest isn’t just for discovering wedding ideas, it can be used for your career too. Here are five things you need to know about this social platform

1. It’s FREE

Like almost all social media networks it is free so just go to www.pinterest.com to set up an account. Why wouldn’t you?!

2. It’s easy to use

You create online pin boards, you know like the cork ones we had when we were kids. You then pin images from the internet to you your online pin board. You can have an “inspiration board” where you can pin images that inspire you (does what it says on the tin) and wonderful work by other artists/creatives and this can be useful when pitching projects or devising your own work. You can also create boards of your own work perhaps labelled by the year or theme. You can also follow other peoples boards (and they can follow you) and you can use snazzy images from other people’s boards and pin them on your own board to share the love. You can even comment on other people’s images to tell them how wonderful they are.

3. It’s useful 

It is a great way to promote your work visually – we can see images of all your artworks/performances/make up in one place. Just think of the impact! You can also promote the link to your board via your website and other social media to engage with followers.

It’s a wonderful tool for raising awareness of your work and gathering an online fan base, as other people can comment on your images and re-pin them to your their own boards ie. sharing the image with their friends and followers.

4. Some things are private

A couple of years ago Pinterest introduced private boards. Private boards mean that you can create a mood board for a new project and keep it to yourself until the work is finished. After completion of your product you can publish the inspiration board behind it so your followers get an insight into your process. Cool, huh?

5. Copyright?

It is definitely worth putting your copyright in the title of the image or adding your watermark/logo to the image so that others cannot reproduce it. This also means that when other profiles pin your images they are also promoting your brand and logo.

Enjoy promoting your work and please do tweet or facebook us the links to your boards!

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Welcome to new client The APHP!

The APHP

We are delighted to welcome new social media clients, The APHP to the Penguin in the Room team. We will be managing their Twitter and Facebook page moving forward. Photographers and actors check them out!

About:

The APHP Association is a non-profit group created in 2016 by the UK’s leading headshot photographers. Founded on principles of education, expertise and excellence, it establishes and celebrates recognised standards of professionalism, offers a path to qualification for photographers, advocates for members within the entertainment industry and promotes the highest standards in casting portraiture, to benefit actors, drama schools, agents & industry bodies.

APHP members include the most experienced photographers in the actors headshot business, expert image makers who possess not just decades of photographic experience, but also un-paralleled insights into how casting photos are used in the industry.

 

The APHP approved

 

Look out for the H to show that your photographer has been APHP approved!

 

 

 

penguin

Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Not Now Mum! Theatre for mothers.

Introducing Notnow Collective

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We are very excited to be working with new theatre company Notnow Collective on their first tour. Their show is inspired by motherhood and includes relaxed performances which parents can bring their babies to.

 

 

 

Wonderwoman: The Naked Truth

 

A hilariously funny and brutally honest look at motherhood. Theatre by and for mums. 

“Everyone needs to see this show, especially parents working in the arts.” – Audience member

Mothers and theatre-makers Tina Hofman and Kristina Gavran are staging a revolution and they are getting their kids involved. Inspired by Lyn Gardner’s article entitled ‘Parents in the arts need to stage a revolution”, these passionate women are answering the call with their new show Wonderwoman: The Naked Truth. Originally from Croatia, these women have drawn on their own experiences as mums who miss their own mums,, mums who are raising bilingual kids and mums who are feeling guilty as they dream about success.

With three children between them the working environment can be a struggle which means kids in rehearsals, dressing rooms and even kids in meetings (which Professor Robert Kelly understands all too well from his recent viral interview gate-crashing incident.)

Wonderwoman; The Naked Truth is a physical exploration of the trials and superhero like moments motherhood can stir up and Notnow Collective use their trademark fusion of physical performance and playful new writing. Parents will recognise their own experience and marvel at the efficiency in which Tina and Kristina can simultaneously rap, change nappies and drink wine. #mumskills

Notnow Collective are also passionate about championing baby-friendly matinees, believing theatres should address better how to be truly welcoming to their audiences with caring responsibilities.

Kristina said: “Often new parents stop seeing themselves as theatre-goers: your life becomes baby classes and soft play areas. We found this both lovely and very lonely – I would have really loved to see some adult theatre to which I could freely bring my baby.

“Not only was the show relatable, but also it was great to be welcomed to a space where my little baby could also come.” – Audience member

Notnow Collective are Associate Artists of the prestigious artists development platform In Good Company at Derby Theatre and their work has been commissioned by Midlands leading venue mac, Birmingham. In June and July Notnow Collective will introduce themselves to wider national audiences at the acclaimed Pulse Festival and Departure Lounge Festival, with the sequel to Wondewoman: “DadMan- The Bathtime Warrior”, focusing on fatherhood.

 

notnow collective wonderwoman theatre

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

To GIF or not to GIF?

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What is it?

No it’s not JIF the cleaning fluid! A GIF is a short video that is repeated again and again. GIF stands for Graphics Interchange Format.

Why would you use it?

GIFs can brighten up your day and your social media posts and even powerpoint presentations! Want to make people chuckle in your next presentation but struggle with writing suitable jokes? Pop a humorous GIF into your presentation and the work is done for you. You can also add GIFs to twitter and Facebook posts and even blogs like this one to spice up your timeline. You’ve got to admit it does command attention doesn’t it?!

Where can I find them?

Some social media networks now have built in libraries of GIFs with different categories or emotions to select the perfect GIF for your post. Twitter and Facebook for example offer a GIF option when writing your posts. There are also lots of GIF websites such as giphy.com that let you download GIFs or use the embed code to insert them into your posts.

You see a GIF is really a GIFT!

giphy-downsized

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com