A hashtag is this lovely symbol # which you have probably seen banded about across twitter, the internet and even on tv and printed advertising now-a-days. But what is it for?! Well it has a number of fun functions (alliteration makes me happy).
- Helping more people see your tweets – a great way to find news/info tailored to you on twitter, is to use the search function. If you are a director you might search “actors” to find some new talent. So if you are an actor and you are tweeting about your latest project you might want to hashtag it with “actors” eg #actors so that directors can find you. Similarly if you are an artist and you are tweeting about your latest artwork you might want to hashtag it with words that will help art lovers find you eg. #art #painting #sculpture
- Promoting an event or campaign – if you are planning an event or marketing campaign its a terrific idea to create a hashtag for it. The hashtag can be used to encourage people to tweet about the event and to monitor feedback: raising awareness and giving you a list of testimonials for the product or event.
- Linking conversations – every Sunday when the new episode of Downton Abbey is on you will probably notice that lots of people are using the hashtag #downton or #downtonabbey when commenting on the newest instalment If you click on this hashtag it will take you to all the tweets featuring this hashtag. You can read through whole conversations about Downton and join in yourself. This can be a useful tool if you are off to an event and the clever event hosts have read “tip 3” and created a hashtag for the event, such as #penguinworkshop The day before most people will probably tweet that they are excited about or off to this fabulous event eg. “So excited about #penguinworkshop tomorrow afternoon”. If you are going too you can click on this hashtag and see who is going to be at the event the next day and maybe even do some pre-event networking – perhaps arrange to all go to lunch together or meet for coffee before!
- For Funnies – hashtags are also useful for making jokes and don’t forget you can hashtag a few words together. Popular ones are #shamlessselfpromotion #badhairday my personal favourites are #pickupapenguin and #lastnightapenguinsavedmylife
So there you are! Go forth and hashtag!
Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.