Blogging sometimes feels like you’re just shouting into the void. You write some super awesome content, get some fancy-looking images together, hit publish.
And then nothing happens.
And you wonder, what did I do wrong?
Well, in theory, nothing. But there are two things you need to think about before you hit that tempting, tempting ‘publish’ button and check it off your list.
Is it the best time to blog?
You might be up writing at 2am on a Tuesday morning, but chances are people aren’t reading blogs at 2am. Or if they are, they’re over the other side of the world (and probably not your client base, your audience, or the people you want to reach.)
So you need to think about when to post your blog.
Now, WordPress can do some of this work for you. It has a neat feature in ‘Insights’ that tells you exactly when the best time to blog is. So head on over to ‘Stats’, and then ‘Insights’ at the top and scroll until you see this beauty:
Voila! You have the time and the day you should be posting your blog. So if your current schedule doesn’t match up to this, consider changing it.
The important thing is: check this every week! Because it changes
When is the best time to promote your blog?
Now you’ve sent your blog out at the perfect time of day and maximised all of the chances that people will stumble upon your site, what about the people who already know you exist? Those you have on Twitter, Facebook, Instagram, the people you see down the shops?
You need to promote your blog. And that means sharing it on social media.
More than once.
You can set up WordPress to auto-tweet for you, and it can also auto-post to your other channels, but that’s not all.
You want to keep drip-feeding your content.
So once you’ve written something awesome, be prepared to share it once a week for the next 5 or so weeks, providing you’ve got enough tweets/posts in between to cushion that (otherwise it will look like all you’re doing is yelling about your awesome blog post, which most people will then spitefully ignore.)
You can use a tool like audiense to see when your Twitter followers are online and post it at the best time for them too.
Social media is all about good timing. And don’t forget to check out our previous post about social media tools that will make your life easier, because these will help you with the whole timing thing, too.
Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.