Do Twitter Hashtags Still Matter?

woman holding cup while taking selfie

Hashtags tend to be all over the place on Instagram. It’s hashtag city over there. Twitter, on the other hand, seems to be a little bit more reserved. A bit more chill.

But does that mean that hashtags don’t matter on Twitter?

No! They absolutely matter.

And here’s why:

When you hashtag something that’s popular, or trending, the number of people who see your tweet goes up. That means you’ve got a bigger chance of finding new followers, getting likes or retweets if you use a popular hashtag.

So how do we find out what these popular trending hashtags are, so we can jump on them?

1. Check out your Twitter Trends for the day

As soon as you log in, there’s a handy bar at the side pointing to you all the hashtags that are doing pretty well for themselves.

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If any of those make sense for you (for example ThursdayThoughts is pretty nice and vague…) get Tweeting!

tuned on gray laptop computer

2. Find the list of all the recurring trends

This exists. Twitter has it tucked up in their little analytics side of the platform. But it’s there.

And that means if you’re a scheduled Tweeter, you can plan ahead!

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Again, all you have to do is pick one that’s relevant to you (or a couple?) and start planning your tweets in advance.

Just be sure not to schedule your #MotivationMonday post on a Tuesday 😉


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

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