If you’re trying to market your show, your service or yourself, chances are you want to read up on digital marketing. However, trends move so quickly that it’s sometimes tough to keep up.
Here we’ve rounded up four that don’t seem to be going anywhere anytime soon, which will hopefully make your strategy a little easier to plan.
Mobile-first Marketing
What does it really mean to be mobile-first? It means that you design your website with the mobile user in mind. Think about things like popups, or super long menus, or hard to type-in boxes. All of these make it really hard for people to move around your website if it’s not optimised for mobiles. This is particularly important if you’re trying to sell tickets online, or if you want someone to read more posts on your site.
You can find detailed information about how you make your website mobile-friendly here.
Infographics
This might not work for everyone, but infographics are a really good way of showing off detailed information in an easy to digest format. And this works for a reason – half the brain is dedicated to visual function so a good infographic communicates a message quickly and effectively.
What’s more, Google searches for infographics have increased 800% in just over two years, it means your site will show up under image searches, and you have more chance of ranking for those golden nugget-like Google Snippets.
Memes
Good memes get everywhere, quickly, if only marketers could get their messages across so effectively. Well meme-jacking is one of the ways companies have leveraged from their success. Do you remember the little kid with a look of grim satisfaction and a pumping fist from 2012? Virgin was able to successfully hijack the meme for their own purposes by using the success theme. What could you do with your brand?
Hyper-personalisation
Imagine if someone knew your daily commute, the brand of your favourite wine and the same of your best friend. And that using this information they could text you both to tell you about offers on Riesling at a bar nearby. Terrifying or helpful? Welcome to 2015 and the new world of hyper-peronalisation.
This is the kind of thing the likes of Amazon have been doing well for years, but expect to see more of it coming your way soon. Already American Express’s Link, Like, Love dashboard delivers deals and content to cardholders based on their Facebook likes and those of their friends.
Think about using Facebooking advertising more extensively, if you’re selling products, for example.
Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.
Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com
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