4 Events for Actors this November

Whether you’re already a master of your craft or you’re still learning, events and workshops are a great way to add some new skills to your repertoire.

Here we’ve rounded up 4 events happening in November for actors:

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3 YouTube Channels Every Actor Needs to Subscribe to

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YouTube is a great tool for learning new things, getting the inside scoop on your industry and finding out what’s going on with your fellow actors.

Whether you yourself have a YouTube channel or not, you should make the most of it. So we’ve rounded up 3 great channels that’ll get you started into your YouTube foray.

1. Backstage

Backstage has over 50k subscribers already – and it’s easy to see why. With a selection of acting tips, insider info from casting directors and one-on-ones with agents, you can spend days going down this rabbit hole of information.

Just keep a notepad and pen at the ready to jot down any great new ideas!

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2. Tips on Acting

Run by Amy Jo Berman, who spent 20 years as a casting director and former VP of casting at HBO, she posts videos that answer a whole bunch of questions from the wider acting community.

Her mission is to take the “struggling” out of “struggling actor” – if that sounds good to you, you can find her channel below!

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3. Act on This – The TV Actor’s Network

This YouTube channel is run by Ross Grant, a very enthusiastic Brit who has pulled together an online community of TV actors and populates his Vlog with a series of videos on what you need to know about the acting business and how to pay your bills using acting (and just acting!)

A bit of a newer blog, but with over 1k subscribers already, surely one to watch!

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Happy watching!


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

4 Casting Websites You Need to Bookmark

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As an actor, chances are you’re already either thinking about booking jobs, searching for jobs to book or actually booking jobs.

Regardless of which stage you are in the process, we’ve rounded up 4 websites that you need to keep in your bookmarked folders at all times.

These websites list free casting calls that you can come along to without necessarily needing agent representation.

And whilst, yes, that means there might be some stiff competition – it’s nothing you can’t handle.

So let’s dive in shall we?

1. Spotlight

Membership: £150 a year

A list of casting websites wouldn’t be complete without Spotlight holding the Number 1 spot.

Generally speaking to book jobs in the UK you need to be a member of either Equity, the actor’s union, or Spotlight. It’s not a pre-requisite, but it’ll certainly get you taken more seriously when you’re giving it your best to the casting director.

Spotlight is the home of casting in the UK. Big productions like Episodes and House of Cards used Spotlight to book their talent.

So keep that in your number 1 spot.

2. Backstage

Membership: £100 a year (6 months free here)

Backstage requires you to be a member, but it posts casting calls from all over the world. You can, of course, narrow your fields down (unless you’re willing to hop a flight to LA as and when) and it also boasts “over 6,000 industry jobs” for you to take a gander at.

Create your talent profile, network with fellow professionals, get email updates about upcoming roles and auditions and apply to casting calls quickly, all through their online portal.

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3. Mandy Actors (UK)

(Free registration, paid memberships too)

Mandy Actors (formerly CastingCall Pro) is a leading casting website in the UK . Find and apply for acting jobs, create your own portfolio; showcase your skills and get noticed!

Just like the others you’ll receive casting notifications to your inbox, but you can also create your own website through the website (which includes hosting) which is pretty cool!

4. The Stage

(Free registration)

The Stage features the latest film, TV and theatre auditions. The Stage Castings is packed with auditions and casting opportunities for anyone looking for acting, singing, dancing or presenter jobs.

The great thing about The Stage is you can access all their job vacancies and casting adverts for free (and read up to 5 articles!) without opting for the paying membership.

Happy booking! 🙂 And let us know if you think we’re missing a gem in our list 😉


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Keeping Your Social Media Alive During Edinburgh Fringe

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We know you’re busy – August is nuts for anyone performing. If you’re not touting your show on the Royal Mile, performing or having a well earnt post-performance beer, the last thing on your mind is probably tweeting, updating your Facebook or even (heaven forbid) posting a blog.

Who has time for any of that?

Well…

You do.

Why it’s important to stay active

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Edinburgh Fringe creates a lot of its own buzz – people are excited to be there, they’re excited to see new shows and they’re wandering around looking for something new. Even those not at the Fringe will be following what’s going on, whether that’s through something like the BBC or through the Instagram and Facebook posts of their mates who are there.

So this is no time for a social media blackout!

You don’t want to be the person that misses a great reviewer because they’ve tweeted something about having a free slot and you’ve missed it, do you?

No.

So listen up.

What you should be doing

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If anything,  you need to be more active than usual. Remember, social media is a key tool in your arsenal for promotion. And that means:

  • Tweeting stuff about your show (back stage pictures, images of the queue, boomerang videos of the cast/yourself making silly faces – LITERALLY ANYTHING that’s not “hey, come see my show, promise it’s awesome.” – People will see how much fun it is from all the other content you’re posting, you don’t have to labour the point.
  • Retweeting literally anything that mentions you/your show/your venue. You want people to know who you are, where you’re performing and when. So if someone gives you a shoutout with a tweet – give them a shoutout right back! Retweeting shows your follower list (and a wider pool of people) just how awesome you are, straight from the audience’s mouth
  • Replying to people who are at/coming to the Fringe. Set up some searches on Twitter (here’s one I made earlier, with the location for Pleasance Courtyard) and here’s how where set up an advanced search and get down to replying to people. “Hey, if you’re hanging around [VENUE] come and see [SHOW]! We’re on at 8pm!” is a very basic example of the stuff you can send back.
  • Asking one of your mates to take a few shots during your show and live-tweet it (if you’re allowing phones/images, otherwise it’ll encourage other people to succumb to the blue screen of death)
  • Chasing reviews. Now if you’ve already had a tonne of reviewers in, then bully for you – but if you haven’t you need to chase. them. down. Tweet them, FB message them, email them, send a darn pidgeon if you have to – but be active in trying to get your reviews coming in. Not only will it help this year, but it’ll stand you in good stead next year when people see your awesome review and think “oh no, I missed [your awesome show], I’ll have to make sure I catch them next year.”

Getting a little help 

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Now we’re not saying every second of your spare time needs to be spent on Twitter or Facebook. Here are some things you can do:

1. Set up some rules on IFTTT – such as “whenever someone mentions you in a Tweet, send them a thank you as a reply”

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2. Schedule some Tweets/Facebook posts using Buffer so that you’re never silent (more on how to do this here)

3. Schedule a blog post to drop in the middle of the Fringe, and then go in and add some news images just before it posts. You might want to write something like “Having an awesome time” or “best night ever so far at the Fringe,” or even “Funniest moments of my Fringe so far” – you’re scheduling it, so you’re going to need to get *cough* creative *cough* with the content, but reason images will add authenticity. You can change this where it says ‘Publish Immediately’ on WordPress, click the arrow and select ‘Schedule’.

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All of these things will help you be active on Twitter, Facebook or your blog during what’s going to be a very, very busy month!

 


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

3 Tips for Promoting Your Edinburgh Fringe Show During the Countdown

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It’s very nearly Fringe season, and if you’re a performer or a freelancer working with one, chances are ‘promotion’ is pretty high on your agenda right now.

But what should you have wrapped up and sorted before you move into August and the feet-slapping groundwork begins?

We’ve created a handy list to help get you started.

1. Create some quirky social media chatter around your show

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July is a great time for some publicity stunts, guerilla marketing, and the like. The Fringe is close enough for people to have it in mind, and this is when the media starts to really ramp up their coverage. So why not create some quirky social media chatter around your show?

No, we’re not saying send out the time-old “Make sure you get your tickets to @myshow in time for the Fringe”

We’re thinking:

  • Jump on trending hashtags with something hilarious (just make sure it’s not a hashtag for something deadly serious where a joke will go down like a lead balloon)
  • Tweet some big names to see if you can get a response
  • Start a funny (but related) competition
  • Start a Twitter treasure hunt
  • Preview some jokes (or some jokes that didn’t make the cut in order to save the spoilers) in a conversation between you and your other cast members tagging random followers
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Temple Newsam House in Leeds, UK brings its characters to life in a staged Twitter show

2. Get your printed ducks in order

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Flyers are vital for the Fringe, as well as the lovely friends/boyfriends/girlfriends/distant third cousins once removed who will be helping to hand them out. Make sure you have the following ticked off your list as sorted this month:

  • Flyers (A5 normally, or DL size)
  • Posters (A3 is more common, but some A2 might be good as well.)

Think about how long your show run is and how many people will be touting for you when you’re considering quantity. If you run out, you can always order more, so make sure you use a local printer (and check the price of reprints).

3. Make sure you have all your press shortcuts sorted

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When your show takes off as “the next big thing” people are going to want to know who you are, what you’re doing and why it’s so awesome.

So here’s what you need to prepare in advance:

  • A short bio of your troupe (& individual cast members if it’s a trio or smaller group)
  • A short press release that’s catchy, with high-quality images to run alongside it
  • A blurb of your show that’s short and tailored for the general public. Basically: why your show is unique, why people should care about it and where they can go see it.

If you have this all prepped in advance it means you can respond quickly and in a timely fashion when people need it, which is a BIG priority for journalists.

For your full guide, hit up the Edinburgh Fringe promo pack here.


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

NUS Discounts for Actors

Did you know that if you’re an actor or actress you’re entitled to the same NUS discounts that students are?

If you’re on Spotlight or are a member of BECTU you’re entitled to an NUS extra card.

What Does an NUS Card Get Me?

NUS Extra is the number one student discount card in the U.K., and with it you have access to over 200 discounts.

A card costs £12 for a year but you can also buy 2 year and 3 year cards.

Discounts include:

  • ASOS (10% off)
  • Co-Op (10% off)
  • Pizza Express (up to 40% off)
  • Odeon (25% off student tickets)

How do I get an NUS Card?

Just got to https://www.nus.org.uk/en/nus-extra/ and put Spotlight or BECTU as your place of study. And say hello to all the perks of being a student again!


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

What The New Data Protection Laws Mean For Small Businesses, Individuals and Freelancers

This May, new Data Protection laws will be coming into place, specifically, the Data Protection Act will be replaced by the General Data Protection Regulation.

What’s the difference? The GDPR will have new rules around the storage and handling of personal information and there will be stricter punishments in place for those who fail to comply.

Why the new law? The short answer is because hackers are more easily able to access data from small to medium businesses than they are to hack huge, well-protected corporate networks.

Changes in Consent

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At the moment it’s sufficient to ask someone to tick or even to untick a box in order to consent to the storage of their data.

Under the new laws, consent means active agreement. This means you cannot pre-tick a ‘subscribe me’ button.

Not only this, but companies need to be able to show a clear audit trail of consent, including screen grabs or saved consent forms.

Individuals also have the right to withdraw consent at any time, and it has to be effective and efficient. When someone withdraws consent all of their personal data must be immediately and permanently erased. It is not enough to remove them from the mailing list.

If you are subject to a data breach, you also have to inform the relevant authorities immediately and you must notify all individuals affected within 72 hours of the initial breach.

What does this mean for people that use e-mail marketing (and am I one of those people?)

If you have a newsletter that people subscribe to, or if you send e-mails to a database of people on whatever basis, this concerns you.

And it doesn’t just concern all the new data you might collect. It concerns all the data you currently have.

Any kind of personal data you keep has to follow these rules and you and you alone are responsible for being able to prove that someone has consented to have their data kept on file by you.

This means you can no longer capture e-mails through a competition and then add them into your mailing list, or you cannot auto-subscribe (for example) people that have bought a ticket to your show to your newsletter.

Does the GDPR apply to my personal blog?

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The GDPR applies to all enterprises. So if you run a business from home, or if your blog/website is engaged in “economic activity” i.e. you use it to make money – this applies to you.

It does not apply to people processing personal data in the course of a purely personal or household activity. I.e. if you have your plumber’s email address on file, that’s fine. If you’re sending your plumber an email telling him that you have a new kind of product available for sale, that’s not fine.

So what do I do now?

For every e-mail address in your system, you need to go back and seek explicit permission from the person to continue to send them whatever communication you are sending them.

If you cannot provide evidence of consent, you cannot send them emails and you must delete their data permanently.

This means you will need to launch a re-permission campaign and bring your entire database up to GDPR standards.

What are the consequences of non-compliance?

Fines. These are tiered based on the level of non-compliance and the severity of the violation, and they are capped at 4% of an annual turnover of €20million.

Ouch.

Check out our next post on how to run a GDPR compliant re-consent campaign.

Disclaimer: None of the above constitutes legal advice. If you are in doubt, we recommend you seek professional legal guidance.

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com