Keeping Your Social Media Alive During Edinburgh Fringe

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We know you’re busy – August is nuts for anyone performing. If you’re not touting your show on the Royal Mile, performing or having a well earnt post-performance beer, the last thing on your mind is probably tweeting, updating your Facebook or even (heaven forbid) posting a blog.

Who has time for any of that?

Well…

You do.

Why it’s important to stay active

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Edinburgh Fringe creates a lot of its own buzz – people are excited to be there, they’re excited to see new shows and they’re wandering around looking for something new. Even those not at the Fringe will be following what’s going on, whether that’s through something like the BBC or through the Instagram and Facebook posts of their mates who are there.

So this is no time for a social media blackout!

You don’t want to be the person that misses a great reviewer because they’ve tweeted something about having a free slot and you’ve missed it, do you?

No.

So listen up.

What you should be doing

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If anything,  you need to be more active than usual. Remember, social media is a key tool in your arsenal for promotion. And that means:

  • Tweeting stuff about your show (back stage pictures, images of the queue, boomerang videos of the cast/yourself making silly faces – LITERALLY ANYTHING that’s not “hey, come see my show, promise it’s awesome.” – People will see how much fun it is from all the other content you’re posting, you don’t have to labour the point.
  • Retweeting literally anything that mentions you/your show/your venue. You want people to know who you are, where you’re performing and when. So if someone gives you a shoutout with a tweet – give them a shoutout right back! Retweeting shows your follower list (and a wider pool of people) just how awesome you are, straight from the audience’s mouth
  • Replying to people who are at/coming to the Fringe. Set up some searches on Twitter (here’s one I made earlier, with the location for Pleasance Courtyard) and here’s how where set up an advanced search and get down to replying to people. “Hey, if you’re hanging around [VENUE] come and see [SHOW]! We’re on at 8pm!” is a very basic example of the stuff you can send back.
  • Asking one of your mates to take a few shots during your show and live-tweet it (if you’re allowing phones/images, otherwise it’ll encourage other people to succumb to the blue screen of death)
  • Chasing reviews. Now if you’ve already had a tonne of reviewers in, then bully for you – but if you haven’t you need to chase. them. down. Tweet them, FB message them, email them, send a darn pidgeon if you have to – but be active in trying to get your reviews coming in. Not only will it help this year, but it’ll stand you in good stead next year when people see your awesome review and think “oh no, I missed [your awesome show], I’ll have to make sure I catch them next year.”

Getting a little help 

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Now we’re not saying every second of your spare time needs to be spent on Twitter or Facebook. Here are some things you can do:

1. Set up some rules on IFTTT – such as “whenever someone mentions you in a Tweet, send them a thank you as a reply”

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2. Schedule some Tweets/Facebook posts using Buffer so that you’re never silent (more on how to do this here)

3. Schedule a blog post to drop in the middle of the Fringe, and then go in and add some news images just before it posts. You might want to write something like “Having an awesome time” or “best night ever so far at the Fringe,” or even “Funniest moments of my Fringe so far” – you’re scheduling it, so you’re going to need to get *cough* creative *cough* with the content, but reason images will add authenticity. You can change this where it says ‘Publish Immediately’ on WordPress, click the arrow and select ‘Schedule’.

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All of these things will help you be active on Twitter, Facebook or your blog during what’s going to be a very, very busy month!

 


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

3 Tips for Promoting Your Edinburgh Fringe Show During the Countdown

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It’s very nearly Fringe season, and if you’re a performer or a freelancer working with one, chances are ‘promotion’ is pretty high on your agenda right now.

But what should you have wrapped up and sorted before you move into August and the feet-slapping groundwork begins?

We’ve created a handy list to help get you started.

1. Create some quirky social media chatter around your show

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July is a great time for some publicity stunts, guerilla marketing, and the like. The Fringe is close enough for people to have it in mind, and this is when the media starts to really ramp up their coverage. So why not create some quirky social media chatter around your show?

No, we’re not saying send out the time-old “Make sure you get your tickets to @myshow in time for the Fringe”

We’re thinking:

  • Jump on trending hashtags with something hilarious (just make sure it’s not a hashtag for something deadly serious where a joke will go down like a lead balloon)
  • Tweet some big names to see if you can get a response
  • Start a funny (but related) competition
  • Start a Twitter treasure hunt
  • Preview some jokes (or some jokes that didn’t make the cut in order to save the spoilers) in a conversation between you and your other cast members tagging random followers
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Temple Newsam House in Leeds, UK brings its characters to life in a staged Twitter show

2. Get your printed ducks in order

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Flyers are vital for the Fringe, as well as the lovely friends/boyfriends/girlfriends/distant third cousins once removed who will be helping to hand them out. Make sure you have the following ticked off your list as sorted this month:

  • Flyers (A5 normally, or DL size)
  • Posters (A3 is more common, but some A2 might be good as well.)

Think about how long your show run is and how many people will be touting for you when you’re considering quantity. If you run out, you can always order more, so make sure you use a local printer (and check the price of reprints).

3. Make sure you have all your press shortcuts sorted

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When your show takes off as “the next big thing” people are going to want to know who you are, what you’re doing and why it’s so awesome.

So here’s what you need to prepare in advance:

  • A short bio of your troupe (& individual cast members if it’s a trio or smaller group)
  • A short press release that’s catchy, with high-quality images to run alongside it
  • A blurb of your show that’s short and tailored for the general public. Basically: why your show is unique, why people should care about it and where they can go see it.

If you have this all prepped in advance it means you can respond quickly and in a timely fashion when people need it, which is a BIG priority for journalists.

For your full guide, hit up the Edinburgh Fringe promo pack here.


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

What The New Data Protection Laws Mean For Small Businesses, Individuals and Freelancers

This May, new Data Protection laws will be coming into place, specifically, the Data Protection Act will be replaced by the General Data Protection Regulation.

What’s the difference? The GDPR will have new rules around the storage and handling of personal information and there will be stricter punishments in place for those who fail to comply.

Why the new law? The short answer is because hackers are more easily able to access data from small to medium businesses than they are to hack huge, well-protected corporate networks.

Changes in Consent

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At the moment it’s sufficient to ask someone to tick or even to untick a box in order to consent to the storage of their data.

Under the new laws, consent means active agreement. This means you cannot pre-tick a ‘subscribe me’ button.

Not only this, but companies need to be able to show a clear audit trail of consent, including screen grabs or saved consent forms.

Individuals also have the right to withdraw consent at any time, and it has to be effective and efficient. When someone withdraws consent all of their personal data must be immediately and permanently erased. It is not enough to remove them from the mailing list.

If you are subject to a data breach, you also have to inform the relevant authorities immediately and you must notify all individuals affected within 72 hours of the initial breach.

What does this mean for people that use e-mail marketing (and am I one of those people?)

If you have a newsletter that people subscribe to, or if you send e-mails to a database of people on whatever basis, this concerns you.

And it doesn’t just concern all the new data you might collect. It concerns all the data you currently have.

Any kind of personal data you keep has to follow these rules and you and you alone are responsible for being able to prove that someone has consented to have their data kept on file by you.

This means you can no longer capture e-mails through a competition and then add them into your mailing list, or you cannot auto-subscribe (for example) people that have bought a ticket to your show to your newsletter.

Does the GDPR apply to my personal blog?

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The GDPR applies to all enterprises. So if you run a business from home, or if your blog/website is engaged in “economic activity” i.e. you use it to make money – this applies to you.

It does not apply to people processing personal data in the course of a purely personal or household activity. I.e. if you have your plumber’s email address on file, that’s fine. If you’re sending your plumber an email telling him that you have a new kind of product available for sale, that’s not fine.

So what do I do now?

For every e-mail address in your system, you need to go back and seek explicit permission from the person to continue to send them whatever communication you are sending them.

If you cannot provide evidence of consent, you cannot send them emails and you must delete their data permanently.

This means you will need to launch a re-permission campaign and bring your entire database up to GDPR standards.

What are the consequences of non-compliance?

Fines. These are tiered based on the level of non-compliance and the severity of the violation, and they are capped at 4% of an annual turnover of €20million.

Ouch.

Check out our next post on how to run a GDPR compliant re-consent campaign.

Disclaimer: None of the above constitutes legal advice. If you are in doubt, we recommend you seek professional legal guidance.

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

5 Social Media Tools That Will Save Your Life

Social media is a black hole for time.

You can spend hours pouring over the same 10 videos and you barely even notice the clock ticking.

When it comes to running your own social media, however, time is a huge factor. Because the more time you spend on social media, the less time you’re spending actually doing what you do (unless you’re a social media maven. You do you.)

Given that most creatives are time poor, so we’ve pulled together a list of 10 social media tools that will save you time and effort. Meaning you don’t have to spend your life flicking between apps. Yippee!

The best bit is… they’re all free!

Buffer

Buffer is an awesome scheduling tool that allows you to post Facebook, Twitter and Instagram posts at a later date.

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With the free version you can link up to 3 accounts and schedule up to 10 pieces of content.

There’s also a handy content inbox where you can follow your favourite blogs (*cough*) and schedule to share their content online with a simple click. You can also link your own blog and re-share old content as well as broadcasting new content.

Audiense

Audiense figures out when the best time for you to Tweet is. What’s even cooler is that it then links up to Buffer, and gives you a handy schedule.

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This means you know all of your planned tweets are getting sent at exactly the best time for people to like, comments and share them.

Not only this, but it lets you search for people to follow (to grow your community) and also tells you who isn’t following you back (meanies.)

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Hootsuite

Hootsuite is great if you’ve got loads of different accounts and you want to keep them all in one handy place.

It offers the same service as Buffer but also includes a handy reply function – meaning you can keep track of all your conversations, all in one place!

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Hootsuite also allows you to target subsets for channels like your Facebook page.

Social Mention

Ever wondered what people say about you online? Googling is so 2014 – you need Social Mention. It’s a eal-time platform that searches across the whole of the social interweb and organising it into a handy list for you. Influence is measured by Strength, Sentiment, Passion and Reach.

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Not only this, it gives you a score for positive vs negative sentiment and your overall influence.

Pretty great if you’re trying to manage your brand or someone else’s.

Iconosquare

You know that 31 people liked the picture of your breakfast. But do you know how many more likes you when you use Mayfair, instead of Nashville?

Iconosquare delves deeper than your ex into your instagram and analyses your posts, measuring the type of post vs the level of engagement.

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If you’re monetising Instagram or even just using it to help build brand/personal awareness, this is one for you.

Now you’re fully armed – fly, my social media mavens, fly! (And let us know if you think we’ve missed anything.)

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

5 Things You Need To Know About Pinterest

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Thanks  to client Tangled Feet for this image of their Pinterest profile

Pinterest began in 2009 and is a social media network that is image based! Hurrah and hurray for creative people who work in visual mediums. Pinterest isn’t just for discovering wedding ideas, it can be used for your career too. Here are five things you need to know about this social platform

1. It’s FREE

Like almost all social media networks it is free so just go to www.pinterest.com to set up an account. Why wouldn’t you?!

2. It’s easy to use

You create online pin boards, you know like the cork ones we had when we were kids. You then pin images from the internet to you your online pin board. You can have an “inspiration board” where you can pin images that inspire you (does what it says on the tin) and wonderful work by other artists/creatives and this can be useful when pitching projects or devising your own work. You can also create boards of your own work perhaps labelled by the year or theme. You can also follow other peoples boards (and they can follow you) and you can use snazzy images from other people’s boards and pin them on your own board to share the love. You can even comment on other people’s images to tell them how wonderful they are.

3. It’s useful 

It is a great way to promote your work visually – we can see images of all your artworks/performances/make up in one place. Just think of the impact! You can also promote the link to your board via your website and other social media to engage with followers.

It’s a wonderful tool for raising awareness of your work and gathering an online fan base, as other people can comment on your images and re-pin them to your their own boards ie. sharing the image with their friends and followers.

4. Some things are private

A couple of years ago Pinterest introduced private boards. Private boards mean that you can create a mood board for a new project and keep it to yourself until the work is finished. After completion of your product you can publish the inspiration board behind it so your followers get an insight into your process. Cool, huh?

5. Copyright?

It is definitely worth putting your copyright in the title of the image or adding your watermark/logo to the image so that others cannot reproduce it. This also means that when other profiles pin your images they are also promoting your brand and logo.

Enjoy promoting your work and please do tweet or facebook us the links to your boards!

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

To GIF or not to GIF?

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What is it?

No it’s not JIF the cleaning fluid! A GIF is a short video that is repeated again and again. GIF stands for Graphics Interchange Format.

Why would you use it?

GIFs can brighten up your day and your social media posts and even powerpoint presentations! Want to make people chuckle in your next presentation but struggle with writing suitable jokes? Pop a humorous GIF into your presentation and the work is done for you. You can also add GIFs to twitter and Facebook posts and even blogs like this one to spice up your timeline. You’ve got to admit it does command attention doesn’t it?!

Where can I find them?

Some social media networks now have built in libraries of GIFs with different categories or emotions to select the perfect GIF for your post. Twitter and Facebook for example offer a GIF option when writing your posts. There are also lots of GIF websites such as giphy.com that let you download GIFs or use the embed code to insert them into your posts.

You see a GIF is really a GIFT!

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penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

10 Top Life Coaching Tips for Success and Happiness in 2015

Penguin in the Room spoke to top life coach Carole Ann Rice for top tips for your road to success in 2015. We will be following some of these too.

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Carole’s top tips for 2015 are:

1. Be “responsibly selfish”

We often put our needs last on the list but now its time to carve out space for YOU to relax, take up new hobbies, eat well and invest in your wellbeing and development.

2. Have Goals

When we feel we are working towards something life takes on a new dynamic. Find some top tips on goal setting here.

3. Stop Controlling

There are very few things we can truly control – other people, our future, the now. Learn to live in the more, after all it’s all we have.

4. Act ‘as if’

Act confident, in demand and successful and people will buy into it and treat you that way.

5. Celebrate the day

Stop saving your best dress, shirt, earrings, perfume for special days. Seize the day and loo and feel your best and lavish yourself with all your best stuff right here and right now.

6. Don’t put life on hold

Happiness and feeling great is not something outside of you or over there. We often think “I’ll be happy when…” but happiness is something you ‘be’ not wait to become. What if you had everything within you right this minute to be happy and complete?

7. Learn to ‘let go’

Life delivers knocks, blows and setbacks to all of us and it is our ability to “let go” of negative experiences which dictates our happiness and wellbeing. Make peace with your past and move on.

8. Don’t sweat the small stuff

Declutter your life of extraneous, tiresome or useless things. That includes your home, thoughts and community.

9. Look for silver linings

We are hard wired to go to the negative, to be vigilant and expect the worst to happen. Try to train your brain to see the positive and look on the bright side. As yourself “What’s the best that could happen?”

10. Smile

You can find Carole Ann Rice at Real Coaching: www.realcoachingco.com

Penguin in the Room @prartsmarketing is some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to the website: www.penguinintheroom.com

How can I get paid work from twitter?

Happy summer penguins, I hope you are getting some sun block on those white bits! I recently met some lovely film and tv freelancers at the BECTU Freelancers Fair and a question that seemed to come up a lot was how to get paid work from twitter. So, here we go….

Direct job ads

Follow the right people on twitter (ie. people in your industry) and every so often you should see jobs pop up on your timeline. ie. “I am looking for a DOP for a shoot on Monday, London based. DM me” these are pretty clear-cut so you can directly reply with a link to your website or ask for an email to send over a CV.

You can also help this process along by using the twitter search function and putting in some nice keywords. eg. writer, DOP, camera person, film, tv, producer and try phrases like “need producer” or “producer london” to find the right jobs for you.

It’s all about who you know..

However, the method that will get you the most job results is NETWORKING. (Read some tips about face to face networking here.) We know that the creative industries are all about who you know and we all want to work with people we like/can get on with. So, you need to get into the pool of people your industry contacts know and like before that great job comes up – this means that when that perfect job does come up the contact comes straight to you, as they already know what you and have seen/heard about your previous work (via twitter). Alternatively if they don’t come to you but you apply for the job, you will be one step ahead of all the other people applying  as the contact will have already heard of you and spoken to you via twitter.

How do I network on twitter?

Use twitter primarily to interact! Follow the people you admire and want to work with and start conversations with them. Remember every time you reply or retweet them your twitter name and icon comes up on their profile so make sure it features your face/logo and your full name or business name!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to my website: www.penguinintheroom.com

What is LinkedIn? A Straightforward Guide.

In my marketing consultations with creatives I often hear…

I have a LinkedIn profile but I don’t really know what to do with it?

or

What is LinkedIn for?

Sound familiar? Well lots of people have lots of complicated opinions about LinkedIn and how to use it for marketing (and I’m sure they are all very useful if you like the complicated stuff) but here are my basic tips for understanding and using LinkedIn, as straightforward as I could get them.

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What can I use LinkedIn for?

Online Address Book – think of it as a space to keep all of your business contacts, like an address book you can never lose because its online! Add people the day after you meet/work with them and then you have everyone in one handy place.

Working – LinkedIn is widely known as the biggest lead generating network which means more potential to get you work and make you money. It’s all about networking to building your industry address book, nurturing your contacts and reminding them that you exist!

Profile if you are working on your google listing, LinkedIn is another online profile which will appear in an online search so you can bolster your listings.

Recommendations LinkedIn gives you the option to ask your connections for recommendations, so use it! Getting testimonials from people and companies you have worked with previously will not only show that you have been working but will give others another reason to hire you. If a contact I know/respect recommends you, I might be more likely to hire you!

Skill Endorsements – your skill list is a great tool to sell yourself as a creative. LinkedIn has introduced a new feature which allows your connections to endorse your skills at the click of a button. Like mini recommendations for your skills!

Highlights – LinkedIn now allows you to rearrange your profile so that you can highlight your key accolades. Eg. If you have won any awards you can move that section to the top! There is also room for a summary paragraph which should list all your highlights too.

Reminders – LinkedIn has its own posts feed, similar to Facebook and twitter. Publish relevant posts on your feed to remind your business contacts you exist and tell them all the amazing things you are up to (only industry related of course).

Introductions – if you want to meet someone in particular eg. for actors it might be that key casting director or for artists a gallery owner, LinkedIn can help. Via LinkedIn you can search the name of the person you would love to meet and see how you are linked to them through your current connections. You can then ask your connection to introduce you! (Free LinkedIn only gives you a few of these introductions so use them wisely as your contact could refuse to introduce you!)

Groups – LinkedIn has many different groups (similar to Facebook groups) that you can join and use for networking, problem solving and looking up opportunities. Once you have set up your profile its worth searching for groups that might be relevant to you or starting one of your own!

So I hope you feel that you know a little bit more about LinkedIn – don’t forget to add the icon to the social media bar on your website so people can find you! Do let me know how you get on.

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.comorFacebook.com/penguinintheroom or waddle over to my website:www.penguinintheroom.com

Does “networking” fill you with dread? Read on…

As the Christmas party season is upon us I thought we could touch on that dreaded word …”networking”. I mean it does sound pretty scary, it has the word net in it so immediately images come to mind of being a tuna, alongside a lot of other tuna in a huge net, struggling to break free to get back to swimmingly along and having a lovely old time. Maybe that’s just me… Anyway, networking doesn’t have to be a scary thing, after all its just chatting.

Top Chat tips

Smile – however silly it sounds the first step is smile! If you look approachable and friendly people are more likely to want to chat. A smile can be an instant ice breaker.

Get ready for the launch! Don’t launch into the conversation with what you do and your recent accolades as it can be a real conversation killer. It’s important to promote yourself but pick the right moment.

Opening Gambit – It’s always good to open with a question (after “Hello” of course): “How do you know the host?”, “How have you been?”, “Have you been to a [insert company name] event before”. If you want to be a bit more adventurous you can even go for “I love your shoes, where did you get them?” and “Have you tried the finger food? It’s delicious and apparently its only from Iceland”.

Connect – If you want to build a connection with the person, a good tip is to try to make the conversation all about them, initially. Show a real interest in what they do/say and they will always appreciate and reciprocate.  When they ask you what you do, it’s your chance to promote yourself.

Party tips

Business cards – so you have ace’d the chatting and now the conversation is coming to an end so you say “it was lovely to meet you, here’s my card” and hand over a beautifully designed business card with all of your details. ALWAYS bring business cards to events and ALWAYS and keep them within easy reach, so you don’t have to start rummaging through your handbag/manbag. Try and swap business cards so you have their details too.

Alcohol – I know its a party but if you are there for business you shouldn’t be drinking like its a party! Having a drink in your hand is a sociable thing and can also give you an excuse to get out of dragging situations “I’m just going to get another”. However, try and make your drink last and if you can’t sip it, resort to water in between glasses. We all know we can say things we normally wouldn’t dream of, when we’ve had a few! Make sure this doesn’t happen with business contacts, no matter how friendly you may be! A silly remark can scar or even end a business relationship!

So go forth and chat! After all, the arts industries are all about who you know – so go out and meet them at a Christmas party!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.comorFacebook.com/penguinintheroom or waddle over to my website:www.penguinintheroom.com