What The New Data Protection Laws Mean For Small Businesses, Individuals and Freelancers

This May, new Data Protection laws will be coming into place, specifically, the Data Protection Act will be replaced by the General Data Protection Regulation.

What’s the difference? The GDPR will have new rules around the storage and handling of personal information and there will be stricter punishments in place for those who fail to comply.

Why the new law? The short answer is because hackers are more easily able to access data from small to medium businesses than they are to hack huge, well-protected corporate networks.

Changes in Consent

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At the moment it’s sufficient to ask someone to tick or even to untick a box in order to consent to the storage of their data.

Under the new laws, consent means active agreement. This means you cannot pre-tick a ‘subscribe me’ button.

Not only this, but companies need to be able to show a clear audit trail of consent, including screen grabs or saved consent forms.

Individuals also have the right to withdraw consent at any time, and it has to be effective and efficient. When someone withdraws consent all of their personal data must be immediately and permanently erased. It is not enough to remove them from the mailing list.

If you are subject to a data breach, you also have to inform the relevant authorities immediately and you must notify all individuals affected within 72 hours of the initial breach.

What does this mean for people that use e-mail marketing (and am I one of those people?)

If you have a newsletter that people subscribe to, or if you send e-mails to a database of people on whatever basis, this concerns you.

And it doesn’t just concern all the new data you might collect. It concerns all the data you currently have.

Any kind of personal data you keep has to follow these rules and you and you alone are responsible for being able to prove that someone has consented to have their data kept on file by you.

This means you can no longer capture e-mails through a competition and then add them into your mailing list, or you cannot auto-subscribe (for example) people that have bought a ticket to your show to your newsletter.

Does the GDPR apply to my personal blog?

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The GDPR applies to all enterprises. So if you run a business from home, or if your blog/website is engaged in “economic activity” i.e. you use it to make money – this applies to you.

It does not apply to people processing personal data in the course of a purely personal or household activity. I.e. if you have your plumber’s email address on file, that’s fine. If you’re sending your plumber an email telling him that you have a new kind of product available for sale, that’s not fine.

So what do I do now?

For every e-mail address in your system, you need to go back and seek explicit permission from the person to continue to send them whatever communication you are sending them.

If you cannot provide evidence of consent, you cannot send them emails and you must delete their data permanently.

This means you will need to launch a re-permission campaign and bring your entire database up to GDPR standards.

What are the consequences of non-compliance?

Fines. These are tiered based on the level of non-compliance and the severity of the violation, and they are capped at 4% of an annual turnover of €20million.

Ouch.

Check out our next post on how to run a GDPR compliant re-consent campaign.

Disclaimer: None of the above constitutes legal advice. If you are in doubt, we recommend you seek professional legal guidance.

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

5 Things You Need To Know About Pinterest

Tangled Feet Pinterest

Thanks  to client Tangled Feet for this image of their Pinterest profile

Pinterest began in 2009 and is a social media network that is image based! Hurrah and hurray for creative people who work in visual mediums. Pinterest isn’t just for discovering wedding ideas, it can be used for your career too. Here are five things you need to know about this social platform

1. It’s FREE

Like almost all social media networks it is free so just go to www.pinterest.com to set up an account. Why wouldn’t you?!

2. It’s easy to use

You create online pin boards, you know like the cork ones we had when we were kids. You then pin images from the internet to you your online pin board. You can have an “inspiration board” where you can pin images that inspire you (does what it says on the tin) and wonderful work by other artists/creatives and this can be useful when pitching projects or devising your own work. You can also create boards of your own work perhaps labelled by the year or theme. You can also follow other peoples boards (and they can follow you) and you can use snazzy images from other people’s boards and pin them on your own board to share the love. You can even comment on other people’s images to tell them how wonderful they are.

3. It’s useful 

It is a great way to promote your work visually – we can see images of all your artworks/performances/make up in one place. Just think of the impact! You can also promote the link to your board via your website and other social media to engage with followers.

It’s a wonderful tool for raising awareness of your work and gathering an online fan base, as other people can comment on your images and re-pin them to your their own boards ie. sharing the image with their friends and followers.

4. Some things are private

A couple of years ago Pinterest introduced private boards. Private boards mean that you can create a mood board for a new project and keep it to yourself until the work is finished. After completion of your product you can publish the inspiration board behind it so your followers get an insight into your process. Cool, huh?

5. Copyright?

It is definitely worth putting your copyright in the title of the image or adding your watermark/logo to the image so that others cannot reproduce it. This also means that when other profiles pin your images they are also promoting your brand and logo.

Enjoy promoting your work and please do tweet or facebook us the links to your boards!

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

To GIF or not to GIF?

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What is it?

No it’s not JIF the cleaning fluid! A GIF is a short video that is repeated again and again. GIF stands for Graphics Interchange Format.

Why would you use it?

GIFs can brighten up your day and your social media posts and even powerpoint presentations! Want to make people chuckle in your next presentation but struggle with writing suitable jokes? Pop a humorous GIF into your presentation and the work is done for you. You can also add GIFs to twitter and Facebook posts and even blogs like this one to spice up your timeline. You’ve got to admit it does command attention doesn’t it?!

Where can I find them?

Some social media networks now have built in libraries of GIFs with different categories or emotions to select the perfect GIF for your post. Twitter and Facebook for example offer a GIF option when writing your posts. There are also lots of GIF websites such as giphy.com that let you download GIFs or use the embed code to insert them into your posts.

You see a GIF is really a GIFT!

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penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Support a fantastic British Film!

Penguin in the Room have been delighted to work with award-winning filmmaker D R Hood on her crowd-funding campaign for new feature This Family.

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D R Hood’s critically acclaimed first feature Wreckers, starring Benedict Cumberbatch, Claire Foy and Shaun Evans was nominated for best British debut at the London International Film Festival, won the Perspectives Competition at Moscow IFF, was screened on the BBC and has been seen worldwide. Wreckers was distributed by Artificial Eye in the UK who described it as:

“a debut which changed the face of British Cinema” – Artificial Eye

Benedict Cumberbatch and Claire Foy in Wreckers

Benedict Cumberbatch and Claire Foy in Wreckers

Hood’s second feature film This Family will be filming late spring, with Diana Quick and Robert Sheehan currently attached as part of a large ensemble cast. Hood is currently crowd funding to raise money to make the film, a story that has been close to her heart for over fifteen years.

Find out more and donate if you can here: https://www.kickstarter.com/projects/1586367446/this-family

Follow D R Hood on twitter: @filmlikelystory

Guardian Masterclasses led by us!

The lovely people at Guardian Masterclasses have asked us to lead two workshops on 23rd February on ‘Social Media for Creative Freelancers’ at BVE 2016 at Excel London.

They are one hour workshops for only £25 and you can book here:

Book Penguin in the Room Guardian Masterclass Now

This is how we feel about doing the workshops:

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It’s going to be fun. See you there!

 

Penguin in the Room @prartsmarketing are some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com 

 Facebook.com/penguinintheroom 

twitter.com/prartsmarketing

or waddle over to the website: www.penguinintheroom.com

 

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Filmmakers: what are your goals for 2016?

year goals - filmmakers

Penguin in the Room @prartsmarketing are some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com 

 Facebook.com/penguinintheroom 

twitter.com/prartsmarketing

or waddle over to the website: www.penguinintheroom.com

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10 Top Life Coaching Tips for Success and Happiness in 2015

Penguin in the Room spoke to top life coach Carole Ann Rice for top tips for your road to success in 2015. We will be following some of these too.

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Carole’s top tips for 2015 are:

1. Be “responsibly selfish”

We often put our needs last on the list but now its time to carve out space for YOU to relax, take up new hobbies, eat well and invest in your wellbeing and development.

2. Have Goals

When we feel we are working towards something life takes on a new dynamic. Find some top tips on goal setting here.

3. Stop Controlling

There are very few things we can truly control – other people, our future, the now. Learn to live in the more, after all it’s all we have.

4. Act ‘as if’

Act confident, in demand and successful and people will buy into it and treat you that way.

5. Celebrate the day

Stop saving your best dress, shirt, earrings, perfume for special days. Seize the day and loo and feel your best and lavish yourself with all your best stuff right here and right now.

6. Don’t put life on hold

Happiness and feeling great is not something outside of you or over there. We often think “I’ll be happy when…” but happiness is something you ‘be’ not wait to become. What if you had everything within you right this minute to be happy and complete?

7. Learn to ‘let go’

Life delivers knocks, blows and setbacks to all of us and it is our ability to “let go” of negative experiences which dictates our happiness and wellbeing. Make peace with your past and move on.

8. Don’t sweat the small stuff

Declutter your life of extraneous, tiresome or useless things. That includes your home, thoughts and community.

9. Look for silver linings

We are hard wired to go to the negative, to be vigilant and expect the worst to happen. Try to train your brain to see the positive and look on the bright side. As yourself “What’s the best that could happen?”

10. Smile

You can find Carole Ann Rice at Real Coaching: www.realcoachingco.com

Penguin in the Room @prartsmarketing is some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to the website: www.penguinintheroom.com

How can I get paid work from twitter?

Happy summer penguins, I hope you are getting some sun block on those white bits! I recently met some lovely film and tv freelancers at the BECTU Freelancers Fair and a question that seemed to come up a lot was how to get paid work from twitter. So, here we go….

Direct job ads

Follow the right people on twitter (ie. people in your industry) and every so often you should see jobs pop up on your timeline. ie. “I am looking for a DOP for a shoot on Monday, London based. DM me” these are pretty clear-cut so you can directly reply with a link to your website or ask for an email to send over a CV.

You can also help this process along by using the twitter search function and putting in some nice keywords. eg. writer, DOP, camera person, film, tv, producer and try phrases like “need producer” or “producer london” to find the right jobs for you.

It’s all about who you know..

However, the method that will get you the most job results is NETWORKING. (Read some tips about face to face networking here.) We know that the creative industries are all about who you know and we all want to work with people we like/can get on with. So, you need to get into the pool of people your industry contacts know and like before that great job comes up – this means that when that perfect job does come up the contact comes straight to you, as they already know what you and have seen/heard about your previous work (via twitter). Alternatively if they don’t come to you but you apply for the job, you will be one step ahead of all the other people applying  as the contact will have already heard of you and spoken to you via twitter.

How do I network on twitter?

Use twitter primarily to interact! Follow the people you admire and want to work with and start conversations with them. Remember every time you reply or retweet them your twitter name and icon comes up on their profile so make sure it features your face/logo and your full name or business name!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to my website: www.penguinintheroom.com

What is LinkedIn? A Straightforward Guide.

In my marketing consultations with creatives I often hear…

I have a LinkedIn profile but I don’t really know what to do with it?

or

What is LinkedIn for?

Sound familiar? Well lots of people have lots of complicated opinions about LinkedIn and how to use it for marketing (and I’m sure they are all very useful if you like the complicated stuff) but here are my basic tips for understanding and using LinkedIn, as straightforward as I could get them.

Penguin in the Room, LinkedIn, Social Media

What can I use LinkedIn for?

Online Address Book – think of it as a space to keep all of your business contacts, like an address book you can never lose because its online! Add people the day after you meet/work with them and then you have everyone in one handy place.

Working – LinkedIn is widely known as the biggest lead generating network which means more potential to get you work and make you money. It’s all about networking to building your industry address book, nurturing your contacts and reminding them that you exist!

Profile if you are working on your google listing, LinkedIn is another online profile which will appear in an online search so you can bolster your listings.

Recommendations LinkedIn gives you the option to ask your connections for recommendations, so use it! Getting testimonials from people and companies you have worked with previously will not only show that you have been working but will give others another reason to hire you. If a contact I know/respect recommends you, I might be more likely to hire you!

Skill Endorsements – your skill list is a great tool to sell yourself as a creative. LinkedIn has introduced a new feature which allows your connections to endorse your skills at the click of a button. Like mini recommendations for your skills!

Highlights – LinkedIn now allows you to rearrange your profile so that you can highlight your key accolades. Eg. If you have won any awards you can move that section to the top! There is also room for a summary paragraph which should list all your highlights too.

Reminders – LinkedIn has its own posts feed, similar to Facebook and twitter. Publish relevant posts on your feed to remind your business contacts you exist and tell them all the amazing things you are up to (only industry related of course).

Introductions – if you want to meet someone in particular eg. for actors it might be that key casting director or for artists a gallery owner, LinkedIn can help. Via LinkedIn you can search the name of the person you would love to meet and see how you are linked to them through your current connections. You can then ask your connection to introduce you! (Free LinkedIn only gives you a few of these introductions so use them wisely as your contact could refuse to introduce you!)

Groups – LinkedIn has many different groups (similar to Facebook groups) that you can join and use for networking, problem solving and looking up opportunities. Once you have set up your profile its worth searching for groups that might be relevant to you or starting one of your own!

So I hope you feel that you know a little bit more about LinkedIn – don’t forget to add the icon to the social media bar on your website so people can find you! Do let me know how you get on.

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.comorFacebook.com/penguinintheroom or waddle over to my website:www.penguinintheroom.com

Does “networking” fill you with dread? Read on…

As the Christmas party season is upon us I thought we could touch on that dreaded word …”networking”. I mean it does sound pretty scary, it has the word net in it so immediately images come to mind of being a tuna, alongside a lot of other tuna in a huge net, struggling to break free to get back to swimmingly along and having a lovely old time. Maybe that’s just me… Anyway, networking doesn’t have to be a scary thing, after all its just chatting.

Top Chat tips

Smile – however silly it sounds the first step is smile! If you look approachable and friendly people are more likely to want to chat. A smile can be an instant ice breaker.

Get ready for the launch! Don’t launch into the conversation with what you do and your recent accolades as it can be a real conversation killer. It’s important to promote yourself but pick the right moment.

Opening Gambit – It’s always good to open with a question (after “Hello” of course): “How do you know the host?”, “How have you been?”, “Have you been to a [insert company name] event before”. If you want to be a bit more adventurous you can even go for “I love your shoes, where did you get them?” and “Have you tried the finger food? It’s delicious and apparently its only from Iceland”.

Connect – If you want to build a connection with the person, a good tip is to try to make the conversation all about them, initially. Show a real interest in what they do/say and they will always appreciate and reciprocate.  When they ask you what you do, it’s your chance to promote yourself.

Party tips

Business cards – so you have ace’d the chatting and now the conversation is coming to an end so you say “it was lovely to meet you, here’s my card” and hand over a beautifully designed business card with all of your details. ALWAYS bring business cards to events and ALWAYS and keep them within easy reach, so you don’t have to start rummaging through your handbag/manbag. Try and swap business cards so you have their details too.

Alcohol – I know its a party but if you are there for business you shouldn’t be drinking like its a party! Having a drink in your hand is a sociable thing and can also give you an excuse to get out of dragging situations “I’m just going to get another”. However, try and make your drink last and if you can’t sip it, resort to water in between glasses. We all know we can say things we normally wouldn’t dream of, when we’ve had a few! Make sure this doesn’t happen with business contacts, no matter how friendly you may be! A silly remark can scar or even end a business relationship!

So go forth and chat! After all, the arts industries are all about who you know – so go out and meet them at a Christmas party!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.comorFacebook.com/penguinintheroom or waddle over to my website:www.penguinintheroom.com