If you’ve been to a social media conference in the last three years, chances are you’ve heard someone stand up on the podium and pronounce that Twitter is dead, dying or already done.
They point to the perceived limitations of the channel to support their arguments.
Only 140 characters!
Millions of tweets per minute – and your important brand message getting lost in all the noise!
The figures, however, paint a different picture.
Since its launch in 2010 Twitter has experienced steady growth from 30 million active users up to 328 million – an increase of nearly 300 million across just 7 years. That’s roughly equivalent to the entire population of the USA signing up to tell us their thoughts in just 140 characters. Pretty impressive, no?
This year, however, is the first year since 2015 that Twitter has seen a plateau in their number of active monthly users – a steady 328 million.
Is this finally proof that Twitter is on the way out?
After all, even their dip in 2015 was countered by a +5million influx of users in the following quarter.
So why are we all still asking this question?
(Who uses Twitter, I mean – not ‘who used to present the crystal maze’)
My theory is this: the people asking whether Twitter is dying is the proportion of the population not using Twitter. They’ve come late to the party, seen the snack table was missing cheesy puffs and walked straight back out of the door. What do you mean I can’t compose a small essay on my thoughts about my neighbour’s dog? Twitter’s not for me!
In actual fact, 100 million people are active on Twitter every single day. They send 500 million tweets and account for 45% of all internet users.
In the UK alone there are 13million Twitter users – that’s 20% of the total population.
Not only this, but chances are the people using Twitter are your target demographic: 37% of total Twitter users are between 18 and 29, and 25% are between 30-49.
Now add into this the fact that Twitter reported share growth of 12% in April, and 2017 saw it’s biggest jump in terms of new users since ’15… I think it’s probably time to stop telling people Twitter is dead.
Twitter is very much alive and kickin’.
Happy Tweeting, guys.
Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.
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