Keeping Your Social Media Alive During Edinburgh Fringe

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We know you’re busy – August is nuts for anyone performing. If you’re not touting your show on the Royal Mile, performing or having a well earnt post-performance beer, the last thing on your mind is probably tweeting, updating your Facebook or even (heaven forbid) posting a blog.

Who has time for any of that?

Well…

You do.

Why it’s important to stay active

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Edinburgh Fringe creates a lot of its own buzz – people are excited to be there, they’re excited to see new shows and they’re wandering around looking for something new. Even those not at the Fringe will be following what’s going on, whether that’s through something like the BBC or through the Instagram and Facebook posts of their mates who are there.

So this is no time for a social media blackout!

You don’t want to be the person that misses a great reviewer because they’ve tweeted something about having a free slot and you’ve missed it, do you?

No.

So listen up.

What you should be doing

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If anything,  you need to be more active than usual. Remember, social media is a key tool in your arsenal for promotion. And that means:

  • Tweeting stuff about your show (back stage pictures, images of the queue, boomerang videos of the cast/yourself making silly faces – LITERALLY ANYTHING that’s not “hey, come see my show, promise it’s awesome.” – People will see how much fun it is from all the other content you’re posting, you don’t have to labour the point.
  • Retweeting literally anything that mentions you/your show/your venue. You want people to know who you are, where you’re performing and when. So if someone gives you a shoutout with a tweet – give them a shoutout right back! Retweeting shows your follower list (and a wider pool of people) just how awesome you are, straight from the audience’s mouth
  • Replying to people who are at/coming to the Fringe. Set up some searches on Twitter (here’s one I made earlier, with the location for Pleasance Courtyard) and here’s how where set up an advanced search and get down to replying to people. “Hey, if you’re hanging around [VENUE] come and see [SHOW]! We’re on at 8pm!” is a very basic example of the stuff you can send back.
  • Asking one of your mates to take a few shots during your show and live-tweet it (if you’re allowing phones/images, otherwise it’ll encourage other people to succumb to the blue screen of death)
  • Chasing reviews. Now if you’ve already had a tonne of reviewers in, then bully for you – but if you haven’t you need to chase. them. down. Tweet them, FB message them, email them, send a darn pidgeon if you have to – but be active in trying to get your reviews coming in. Not only will it help this year, but it’ll stand you in good stead next year when people see your awesome review and think “oh no, I missed [your awesome show], I’ll have to make sure I catch them next year.”

Getting a little help 

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Now we’re not saying every second of your spare time needs to be spent on Twitter or Facebook. Here are some things you can do:

1. Set up some rules on IFTTT – such as “whenever someone mentions you in a Tweet, send them a thank you as a reply”

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2. Schedule some Tweets/Facebook posts using Buffer so that you’re never silent (more on how to do this here)

3. Schedule a blog post to drop in the middle of the Fringe, and then go in and add some news images just before it posts. You might want to write something like “Having an awesome time” or “best night ever so far at the Fringe,” or even “Funniest moments of my Fringe so far” – you’re scheduling it, so you’re going to need to get *cough* creative *cough* with the content, but reason images will add authenticity. You can change this where it says ‘Publish Immediately’ on WordPress, click the arrow and select ‘Schedule’.

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All of these things will help you be active on Twitter, Facebook or your blog during what’s going to be a very, very busy month!

 


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

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3 Tips for Promoting Your Edinburgh Fringe Show During the Countdown

audience auditorium bleachers chairs

It’s very nearly Fringe season, and if you’re a performer or a freelancer working with one, chances are ‘promotion’ is pretty high on your agenda right now.

But what should you have wrapped up and sorted before you move into August and the feet-slapping groundwork begins?

We’ve created a handy list to help get you started.

1. Create some quirky social media chatter around your show

four people holding mobile phones

July is a great time for some publicity stunts, guerilla marketing, and the like. The Fringe is close enough for people to have it in mind, and this is when the media starts to really ramp up their coverage. So why not create some quirky social media chatter around your show?

No, we’re not saying send out the time-old “Make sure you get your tickets to @myshow in time for the Fringe”

We’re thinking:

  • Jump on trending hashtags with something hilarious (just make sure it’s not a hashtag for something deadly serious where a joke will go down like a lead balloon)
  • Tweet some big names to see if you can get a response
  • Start a funny (but related) competition
  • Start a Twitter treasure hunt
  • Preview some jokes (or some jokes that didn’t make the cut in order to save the spoilers) in a conversation between you and your other cast members tagging random followers
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Temple Newsam House in Leeds, UK brings its characters to life in a staged Twitter show

2. Get your printed ducks in order

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Flyers are vital for the Fringe, as well as the lovely friends/boyfriends/girlfriends/distant third cousins once removed who will be helping to hand them out. Make sure you have the following ticked off your list as sorted this month:

  • Flyers (A5 normally, or DL size)
  • Posters (A3 is more common, but some A2 might be good as well.)

Think about how long your show run is and how many people will be touting for you when you’re considering quantity. If you run out, you can always order more, so make sure you use a local printer (and check the price of reprints).

3. Make sure you have all your press shortcuts sorted

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When your show takes off as “the next big thing” people are going to want to know who you are, what you’re doing and why it’s so awesome.

So here’s what you need to prepare in advance:

  • A short bio of your troupe (& individual cast members if it’s a trio or smaller group)
  • A short press release that’s catchy, with high-quality images to run alongside it
  • A blurb of your show that’s short and tailored for the general public. Basically: why your show is unique, why people should care about it and where they can go see it.

If you have this all prepped in advance it means you can respond quickly and in a timely fashion when people need it, which is a BIG priority for journalists.

For your full guide, hit up the Edinburgh Fringe promo pack here.


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com