6 Skills to focus on in 2019

We’ve rounded up the top 6 skills to help you grow your career in 2019. Whether you’re a freelancer that runs their own business, or a creative mind marketing your work to the masses, here are 6 skills we think might be useful for you in the coming year.


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Negotiation skills

A recent study by Harvard University showed that men tend to get better economic results out of negotiation, and that whilst women negotiate assertively on behalf of other people (or their company) they’re less likely to be as forceful when negotiating for themselves. 

Whatever stage of your career you’re at, negotiation skills are crucial- whether you’re bartering down a third party provider or sat in front of your boss, asking for a payrise. The study also showed that the gender gap when it comes to negotiating narrows when women have been on a negotiation training course… if you needed another reason! 

 

Analytical skills

Analytic skills aren’t just for digital marketers and finance managers, they’re for anyone responsible for calculating business growth, forecasting results or problem-solving an issue. Having a solid analytic foundation is key as you work your way up the career ladder and are expected to be more and more involved with big-picture business plans.

You don’t have to be a numbers-whiz either: data analytics skills can help you calculate things like employee turnover, identify fraud and manage your own business.

Strategic skills

Honing your strategic management skills is a great way to ensure you’re ready for the jump between middle management and being part of the senior team. Despite this, Forbes reported that less than 10% of leaders exhibit strategic skills, and tend to fall-back on fire-fighting operational skills, which can lead to a lack of overall direction for the company or team they’re working in. 

If you can sharpen your own strategic know-how you’re putting yourself in a very strong position versus your competition. 

Entrepreneurship skills

Did you know that in 2018 only one in five small-to-medium business were run by women? And that in the UK, there are nearly twice as many male entrepreneurs than women?

If 2019 is the year you strike out of your own and put your business-nouse to use for your own projects, then an entrepreneurship course might be just the thing to give you a the competence (and confidence!) to make it on your own (and balance out those statistics).

Whilst you can’t learn the passion that entrepreneurship demands, you certainly can learn how to manage every aspect of your business (as likely you’ll start as your own CEO, CMO, CFO and office administrator). 

Writing skills

It might sound basic, but excellent writing is one of the most common skills asked for by employers – and it’s also one of the biggest employee skills gaps according to a 2018 report. 

This doesn’t just mean writing in a way that’s grammatically correct: different industries needs different types of writing. For example, you might need to learn shorthand in order to take business minutes accurately, or you might need to learn how to write bid proposals, reports, white papers or specifications. 

Think about your current career path and whether there’s any writing elements that feel like they’ll push you out of your comfort zone, because those are great places to start building your skills.

Presentation skills and public speaking

Public speaking seems to evoke one of two reactions in people: either they shrug, or they immediately break out into a cold sweat. If you’re in the latter camp, then you’re not alone. In fact, nearly 25% of people say they have Glossophobia, the fear of public speaking. 

A study by Psychology Today suggests that a large part of the fear comes from how skilled you perceive yourself as being at public speaking (and on the flip-side, being a confident public speaker does not entail being a skilled public speaker). So whether you’re a shrugger or a sweater, put public-speaking on your “done” list in 2019.

 


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Support a fantastic British Film!

Penguin in the Room have been delighted to work with award-winning filmmaker D R Hood on her crowd-funding campaign for new feature This Family.

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D R Hood’s critically acclaimed first feature Wreckers, starring Benedict Cumberbatch, Claire Foy and Shaun Evans was nominated for best British debut at the London International Film Festival, won the Perspectives Competition at Moscow IFF, was screened on the BBC and has been seen worldwide. Wreckers was distributed by Artificial Eye in the UK who described it as:

“a debut which changed the face of British Cinema” – Artificial Eye

Benedict Cumberbatch and Claire Foy in Wreckers

Benedict Cumberbatch and Claire Foy in Wreckers

Hood’s second feature film This Family will be filming late spring, with Diana Quick and Robert Sheehan currently attached as part of a large ensemble cast. Hood is currently crowd funding to raise money to make the film, a story that has been close to her heart for over fifteen years.

Find out more and donate if you can here: https://www.kickstarter.com/projects/1586367446/this-family

Follow D R Hood on twitter: @filmlikelystory

Filmmakers: what are your goals for 2016?

year goals - filmmakers

Penguin in the Room @prartsmarketing are some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com 

 Facebook.com/penguinintheroom 

twitter.com/prartsmarketing

or waddle over to the website: www.penguinintheroom.com

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Penguin chats with … the Bristles team

Penguin in the Room spoke to the team behind new comedy film Bristles about their story and fundraising for film.

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Bristles in 25 words or less – go.
Quirky comedy about the perils of honeymooning in the 1930s. Lilly is adventure-loving and modern, Lisle is a straight-laced prude. It’s all about to go wrong.

A lot of people are using crowdfunding these days. Why should people support Bristles?
Well, we’re running a sort of interactive crowdfunding experience. By pledging, you become part of this couple’s reality. As the film is about their honeymoon, we’re having a wedding reception for them. On Kickstarter you choose which wedding guest you are – so you might be the work colleague, or the best man, or the fourth cousin once removed, depending on what pledge you make – and that is your character at the wedding. There are also rewards like naming a character in the film, or actually being in the film, which means that Lilly and Lisle will meet you on their honeymoon. The way you pledge might change the film completely.

You both started out as actors, but you are doing more than acting this time aren’t you …
For me (Noor) acting and producing go hand in hand. They employ a very similar skill set and require copious amounts of energy! It’s really important to know which role you are doing at which time and keep clear boundaries. I love having a relationship with the whole crew as well as my fellow cast, and often produce films that I can act in which helps further both careers of mine!

Is this a full time job for you?
God yes! But then there are all the other full time jobs we have to do on top! Multi-tasking and delegation are extremely important in pre-production. We’re very lucky to have a dedicated team working around the clock on this campaign.

So are you getting paid?
God no! This is a passion project for us, but one of the reasons we’re working so hard is to make sure we can pay our cast and crew. Our mission statement is to “invest in people before things” and Danielle’s article, recently featured in Creative Digest, talks about a new way of making indie films. We have a fantastic crew on board who are all committed to pooling resources to make an awesome high-production value, highly collaborative film.

What advice would you give someone starting out on their first production?
Be humble and value the people around you. Film can often feel like an isolated medium to work in because there will be a lot on your plate, but actually there is a beautiful community of collaborators happy to get involved. Everyone is full of great ideas and many have built up a solid list of resources over time.

How have you incorporated social media into your campaign?
We have had an overwhelming response to our Facebook page and Twitter account as soon as we launched them. We make sure we share varied content and we are really looking to engage with our audience, share stories of interest, consistently shoot new footage and photos to keep everyone updated and we have been interacting with all the businesses who have shown their support.

Facebook: bristlesfilm
Back the project via Kickstarter here: “Bristles”

Penguin in the Room @prartsmarketing is some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to the website: www.penguinintheroom.com

How to promote your film via social media. A simple guide.

Screaming Guns, Feature Film, Penguin in the Room

Image: “Screaming Guns” feature film. Find Screaming Guns on twitter: @screaming_guns and Facebook. Screening at the BFI 30th Nov 2012.

The best way to promote your film via social media is to start before you have the finished product! A teaser campaign which spans across writing, filming, editing and screening will create a journey for your product and engage fans along the way so that when you have your dazzling finished film your fan-base will be jumping at the bit to see it!

Which Social media channels?

It’s a good idea to spread your effort between a few channels this will ensure more outreach but don’t make it difficult for yourself… go ahead and use links between your channels! Eg. Uploading a YouTube video gives you content for twitter and Facebook posts.

Top tip for each social media channel

Twitter – create a hashtag for your film (read more about hashtags here)

Facebook – post images! They can be of actors, filming, editing etc.

YouTube – create dedicated channel.

LinkedIn – create company page for film/production company.

Pinterest – create board for each stage eg. Inspiration, casting, filming.

Most important final tip is: don’t forget to invite me to the screening!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to my website:www.penguinintheroom.com