Twitter is Dead, Long Live Facebook

If you’ve been to a social media conference in the last three years, chances are you’ve heard someone stand up on the podium and pronounce that Twitter is dead, dying or already done.

They point to the perceived limitations of the channel to support their arguments.

Only 140 characters!

Millions of tweets per minute – and your important brand message getting lost in all the noise!

The figures, however, paint a different picture.

Since its launch in 2010 Twitter has experienced steady growth from 30 million active users up to 328 million – an increase of nearly 300 million across just 7 years. That’s roughly equivalent to the entire population of the USA signing up to tell us their thoughts in just 140 characters. Pretty impressive, no?

This year, however, is the first year since 2015 that Twitter has seen a plateau in their number of active monthly users – a steady 328 million.

Is this finally proof that Twitter is on the way out?

Probably not.

After all, even their dip in 2015 was countered by a +5million influx of users in the following quarter.

So why are we all still asking this question?

(Who uses Twitter, I mean – not ‘who used to present the crystal maze’)

My theory is this: the people asking whether Twitter is dying is the proportion of the population not using Twitter. They’ve come late to the party, seen the snack table was missing cheesy puffs and walked straight back out of the door. What do you mean I can’t compose a small essay on my thoughts about my neighbour’s dog? Twitter’s not for me!

In actual fact, 100 million people are active on Twitter every single day. They send 500 million tweets and account for 45% of all internet users.

In the UK alone there are 13million Twitter users – that’s 20% of the total population.

Not only this, but chances are the people using Twitter are your target demographic: 37% of total Twitter users are between 18 and 29, and 25% are between 30-49.

Now add into this the fact that Twitter reported share growth of 12% in April, and 2017 saw it’s biggest jump in terms of new users since ’15… I think it’s probably time to stop telling people Twitter is dead.

Twitter is very much alive and kickin’.

Happy Tweeting, guys.

 

Sources:

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

https://www.omnicoreagency.com/twitter-statistics/

https://www.forbes.com/sites/jaysondemers/2017/03/09/4-reasons-twitter-will-die-and-5-reasons-it-wont/#52a319639d8b

https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

 

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5 Social Media Tools That Will Save Your Life

Social media is a black hole for time.

You can spend hours pouring over the same 10 videos and you barely even notice the clock ticking.

When it comes to running your own social media, however, time is a huge factor. Because the more time you spend on social media, the less time you’re spending actually doing what you do (unless you’re a social media maven. You do you.)

Given that most creatives are time poor, so we’ve pulled together a list of 10 social media tools that will save you time and effort. Meaning you don’t have to spend your life flicking between apps. Yippee!

The best bit is… they’re all free!

Buffer

Buffer is an awesome scheduling tool that allows you to post Facebook, Twitter and Instagram posts at a later date.

With the free version you can link up to 3 accounts and schedule up to 10 pieces of content.

There’s also a handy content inbox where you can follow your favourite blogs (*cough*) and schedule to share their content online with a simple click. You can also link your own blog and re-share old content as well as broadcasting new content.

Audiense

Audiense figures out when the best time for you to Tweet is. What’s even cooler is that it then links up to Buffer, and gives you a handy schedule.

This means you know all of your planned tweets are getting sent at exactly the best time for people to like, comments and share them.

Not only this, but it lets you search for people to follow (to grow your community) and also tells you who isn’t following you back (meanies.)

Hootsuite

Hootsuite is great if you’ve got loads of different accounts and you want to keep them all in one handy place.

It offers the same service as Buffer but also includes a handy reply function – meaning you can keep track of all your conversations, all in one place!

Hootsuite also allows you to target subsets for channels like your Facebook page.

Social Mention

Ever wondered what people say about you online? Googling is so 2014 – you need Social Mention. It’s a eal-time platform that searches across the whole of the social interweb and organising it into a handy list for you. Influence is measured by Strength, Sentiment, Passion and Reach.

Not only this, it gives you a score for positive vs negative sentiment and your overall influence.

Pretty great if you’re trying to manage your brand or someone else’s.

Iconosquare

You know that 31 people liked the picture of your breakfast. But do you know how many more likes you when you use Mayfair, instead of Nashville?

Iconosquare delves deeper than your ex into your instagram and analyses your posts, measuring the type of post vs the level of engagement.

If you’re monetising Instagram or even just using it to help build brand/personal awareness, this is one for you.

Now you’re fully armed – fly, my social media mavens, fly! (And let us know if you think we’ve missed anything.)

Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Top 5 Twitter No No’s for Actors!

So you thought you better join this twitter thing because you heard that people were getting castings from it and because directors and casting directors are on there. It was difficult at first because you weren’t too sure what you’re meant to actually say in your tweets… but now you feel like you are starting to get the hang of things. That sound about right? Well first things first: well done for taking the bull by the horns and being pro-active! Now it’s time to make sure that you aren’t making those common mistakes…..

No No’s

1. No holiday snaps as your profile picture! That should be your headshot. Show that you are a professional and make it easy for casters to match you to your spotlight page.

2. No confusing twitter blurbs (the bit of writing that explains who you are). Do show your personality but don’t forget to tell us your an actor first and foremost!

3. No random twitter names. Who will find you if your username is @dg4321 or @doglover …? Well maybe dog lovers! But if you are going on twitter as an actor or actress use your full name and maybe use the word actor as well for good measure. eg. @samanthabaines  or @jamesgroomactor 

4. No spamming industry people. Sending a tweet to all the casting directors, producers, agents and directors you can find on twitter and saying “Hey I am an actress please look at my spotlight page/website: http://www.actor.com” won’t glean the best results. Ask yourself the question, would that message make me click on the link? Start up conversations in more interesting ways by replying to something they have tweeted or talking about a common hobby/favourite film – people will always appreciate being talked to like a human being! Only tweet the link to a showreel/website in reply to a casting request.

5. No tweeting your lunch (unless its relevant) I say to all my clients don’t tweet “I just had a cheese sandwich” unless you are tweeting “I just had a cheese sandwich on set for my latest film [insert film name]”. Make your tweets relevant and interesting for your followers and you will find more people want to follow you!

So good luck and get out there and promote yourselves! Tweet me if you liked this post and let me know if you have any requests for future blogs 🙂

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in on-line marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to my website:www.penguinintheroom.com