In my marketing consultations with creatives I often hear…
I have a LinkedIn profile but I don’t really know what to do with it?
What is LinkedIn for?
Sound familiar? Well lots of people have lots of complicated opinions about LinkedIn and how to use it for marketing (and I’m sure they are all very useful if you like the complicated stuff) but here are my basic tips for understanding and using LinkedIn, as straightforward as I could get them.
What can I use LinkedIn for?
Online Address Book – think of it as a space to keep all of your business contacts, like an address book you can never lose because its online! Add people the day after you meet/work with them and then you have everyone in one handy place.
Working – LinkedIn is widely known as the biggest lead generating network which means more potential to get you work and make you money. It’s all about networking to building your industry address book, nurturing your contacts and reminding them that you exist!
Profile – if you are working on your google listing, LinkedIn is another online profile which will appear in an online search so you can bolster your listings.
Recommendations – LinkedIn gives you the option to ask your connections for recommendations, so use it! Getting testimonials from people and companies you have worked with previously will not only show that you have been working but will give others another reason to hire you. If a contact I know/respect recommends you, I might be more likely to hire you!
Skill Endorsements – your skill list is a great tool to sell yourself as a creative. LinkedIn has introduced a new feature which allows your connections to endorse your skills at the click of a button. Like mini recommendations for your skills!
Highlights – LinkedIn now allows you to rearrange your profile so that you can highlight your key accolades. Eg. If you have won any awards you can move that section to the top! There is also room for a summary paragraph which should list all your highlights too.
Reminders – LinkedIn has its own posts feed, similar to Facebook and twitter. Publish relevant posts on your feed to remind your business contacts you exist and tell them all the amazing things you are up to (only industry related of course).
Introductions – if you want to meet someone in particular eg. for actors it might be that key casting director or for artists a gallery owner, LinkedIn can help. Via LinkedIn you can search the name of the person you would love to meet and see how you are linked to them through your current connections. You can then ask your connection to introduce you! (Free LinkedIn only gives you a few of these introductions so use them wisely as your contact could refuse to introduce you!)
Groups – LinkedIn has many different groups (similar to Facebook groups) that you can join and use for networking, problem solving and looking up opportunities. Once you have set up your profile its worth searching for groups that might be relevant to you or starting one of your own!
So I hope you feel that you know a little bit more about LinkedIn – don’t forget to add the icon to the social media bar on your website so people can find you! Do let me know how you get on.
Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.