If you’re trying to market your show, your service or yourself, chances are you want to read up on digital marketing. However, trends move so quickly that it’s sometimes tough to keep up.
Here we’ve rounded up four that don’t seem to be going anywhere anytime soon, which will hopefully make your strategy a little easier to plan.
If you have a website for your work (or even for pleasure) chances are you’ve gone into your stats and sat there and thought: ‘why aren’t more people coming to my website?’
Well, there’s a long and a short answer to this.
The short answer is because you’re not showing up on Google for people to click through and come to your website.
The long answer is why you’re not showing up on Google, and that has something to do with your domain ranking (which is the numerical value that tells you how relevant and awesome Google thinks your website is), your search relevancy, and whether your site is SEO optimised.
Now, I know. You see the word ‘SEO’ and your eyes glaze over. All the fun has been sucked from the world.
But it doesn’t have to be hard. Let’s look at 5 super quick, super easy tips that will help you get more traffic to your website without having to delve too deeply into the scary world of SEO.
1. Get other (bigger) websites to link to you
If a big website links to your little one, Google sees this and goes “oh wow, there must be some great content on there.” This is especially easy if you have a blog on your website, or somewhere you put creative content.
Have a look at websites that accept guest posts, and see if they will include a link to you in the author bio. That way, you can piggyback off other websites’ successes!
2. Make sure your website is doing what it says on the tin
Google likes this to be simple. If you say your website is a website about your acting and then spent 89% of your time posting reviews of your local coffee shops, Google is going to get confused. And that will hurt your traffic numbers.
So check your meta-description, check your website name and make sure what your posting on your website fits with what you said you’d post.
Think of it like a book. If you pick up a book called Fairy Tales from Germany you expect the stories to be fairy tales from Germany. Not recipes for seventeen different types of casserole.
3. Shout about your website
Tell people about it! This works in person, as well as on social media. Make sure you have your website link in all your bios, and if you publish an awesome new post, make sure this goes on your Facebook, your Instagram, your Twitter. And don’t stop sharing it either. Schedule it back into your feeds in a month’s time so people that missed it the first time around can read it then.
4. Get clever with your keywords
Now, bear with me, I know this sounds marketing-y. And that’s because it is. Keywords are your book synopsis, they’re what your website (or your post) is about. So let’s say you have a page on your website to buy tickets to your latest shows. Write some content in there for Google so that it knows that this page is all about buying tickets. Use the phrase buy tickets as often as possible without forcing it down your reader’s throats. Then Google will know what’s going on with that page and move it up the rankings.
5. Make sure your website is easy to use
If people click on your website and it takes 50 minutes to load up, chances are they won’t click again. And Google has the memory of an elephant. So make sure your images are small and aren’t holding you back (this is a great tool for making them smaller) and do a little walkthrough of your website from the point of view of your audience. Do you have something for them to click on at the end of every page that’ll keep them on your website? If the answer is no, try and make a little journey for them.
Think of it as a treasure map, with you leaving little bits of treasure all over your site.
Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.
Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com
We loved leading marketing workshop for Tangled Feet’s young theatre company mentees this month. Off the back of our discussions in the workshop here is the biggest mistake new theatre companies tend to make.
We know that sounds disappointing but actually it’s brutal but useful advice! Your company has been brought together because of a love of performing and a similar collective spirit and of course you want to make amazing theatre but you need to think outside of that too.
You can make brilliant work in your living room but if no-one ever sees or is exposed to the work that is where it will stay.
It’s very important to thing about the aims and objectives of your theatre company which all feeds into your brand.
These questions will not only inform your marketing they will inform your work!
Break a leg!
Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.
Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com
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