4 Digital Marketing Trends We Think are Here to Stay

If you’re trying to market your show, your service or yourself, chances are you want to read up on digital marketing. However, trends move so quickly that it’s sometimes tough to keep up.

Here we’ve rounded up four that don’t seem to be going anywhere anytime soon, which will hopefully make your strategy a little easier to plan.

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6 Skills to focus on in 2019

We’ve rounded up the top 6 skills to help you grow your career in 2019. Whether you’re a freelancer that runs their own business, or a creative mind marketing your work to the masses, here are 6 skills we think might be useful for you in the coming year.


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Negotiation skills

A recent study by Harvard University showed that men tend to get better economic results out of negotiation, and that whilst women negotiate assertively on behalf of other people (or their company) they’re less likely to be as forceful when negotiating for themselves. 

Whatever stage of your career you’re at, negotiation skills are crucial- whether you’re bartering down a third party provider or sat in front of your boss, asking for a payrise. The study also showed that the gender gap when it comes to negotiating narrows when women have been on a negotiation training course… if you needed another reason! 

 

Analytical skills

Analytic skills aren’t just for digital marketers and finance managers, they’re for anyone responsible for calculating business growth, forecasting results or problem-solving an issue. Having a solid analytic foundation is key as you work your way up the career ladder and are expected to be more and more involved with big-picture business plans.

You don’t have to be a numbers-whiz either: data analytics skills can help you calculate things like employee turnover, identify fraud and manage your own business.

Strategic skills

Honing your strategic management skills is a great way to ensure you’re ready for the jump between middle management and being part of the senior team. Despite this, Forbes reported that less than 10% of leaders exhibit strategic skills, and tend to fall-back on fire-fighting operational skills, which can lead to a lack of overall direction for the company or team they’re working in. 

If you can sharpen your own strategic know-how you’re putting yourself in a very strong position versus your competition. 

Entrepreneurship skills

Did you know that in 2018 only one in five small-to-medium business were run by women? And that in the UK, there are nearly twice as many male entrepreneurs than women?

If 2019 is the year you strike out of your own and put your business-nouse to use for your own projects, then an entrepreneurship course might be just the thing to give you a the competence (and confidence!) to make it on your own (and balance out those statistics).

Whilst you can’t learn the passion that entrepreneurship demands, you certainly can learn how to manage every aspect of your business (as likely you’ll start as your own CEO, CMO, CFO and office administrator). 

Writing skills

It might sound basic, but excellent writing is one of the most common skills asked for by employers – and it’s also one of the biggest employee skills gaps according to a 2018 report. 

This doesn’t just mean writing in a way that’s grammatically correct: different industries needs different types of writing. For example, you might need to learn shorthand in order to take business minutes accurately, or you might need to learn how to write bid proposals, reports, white papers or specifications. 

Think about your current career path and whether there’s any writing elements that feel like they’ll push you out of your comfort zone, because those are great places to start building your skills.

Presentation skills and public speaking

Public speaking seems to evoke one of two reactions in people: either they shrug, or they immediately break out into a cold sweat. If you’re in the latter camp, then you’re not alone. In fact, nearly 25% of people say they have Glossophobia, the fear of public speaking. 

A study by Psychology Today suggests that a large part of the fear comes from how skilled you perceive yourself as being at public speaking (and on the flip-side, being a confident public speaker does not entail being a skilled public speaker). So whether you’re a shrugger or a sweater, put public-speaking on your “done” list in 2019.

 


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

5 Quick Ways to Get More Traffic to your Website

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If you have a website for your work (or even for pleasure) chances are you’ve gone into your stats and sat there and thought: ‘why aren’t more people coming to my website?’

Well, there’s a long and a short answer to this.

The short answer is because you’re not showing up on Google for people to click through and come to your website.

The long answer is why you’re not showing up on Google, and that has something to do with your domain ranking (which is the numerical value that tells you how relevant and awesome Google thinks your website is), your search relevancy, and whether your site is SEO optimised.

Now, I know. You see the word ‘SEO’ and your eyes glaze over. All the fun has been sucked from the world.

But it doesn’t have to be hard. Let’s look at 5 super quick, super easy tips that will help you get more traffic to your website without having to delve too deeply into the scary world of SEO.

1. Get other (bigger) websites to link to you

If a big website links to your little one, Google sees this and goes “oh wow, there must be some great content on there.” This is especially easy if you have a blog on your website, or somewhere you put creative content.

Have a look at websites that accept guest posts, and see if they will include a link to you in the author bio. That way, you can piggyback off other websites’ successes!

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2. Make sure your website is doing what it says on the tin

Google likes this to be simple. If you say your website is a website about your acting and then spent 89% of your time posting reviews of your local coffee shops, Google is going to get confused. And that will hurt your traffic numbers.

So check your meta-description, check your website name and make sure what your posting on your website fits with what you said you’d post.

Think of it like a book. If you pick up a book called Fairy Tales from Germany you expect the stories to be fairy tales from Germany. Not recipes for seventeen different types of casserole.

3. Shout about your website

Tell people about it! This works in person, as well as on social media. Make sure you have your website link in all your bios, and if you publish an awesome new post, make sure this goes on your Facebook, your Instagram, your Twitter. And don’t stop sharing it either. Schedule it back into your feeds in a month’s time so people that missed it the first time around can read it then.

4. Get clever with your keywords

Now, bear with me, I know this sounds marketing-y. And that’s because it is. Keywords are your book synopsis, they’re what your website (or your post) is about. So let’s say you have a page on your website to buy tickets to your latest shows. Write some content in there for Google so that it knows that this page is all about buying tickets. Use the phrase buy tickets as often as possible without forcing it down your reader’s throats. Then Google will know what’s going on with that page and move it up the rankings.

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5. Make sure your website is easy to use

If people click on your website and it takes 50 minutes to load up, chances are they won’t click again. And Google has the memory of an elephant. So make sure your images are small and aren’t holding you back (this is a great tool for making them smaller) and do a little walkthrough of your website from the point of view of your audience. Do you have something for them to click on at the end of every page that’ll keep them on your website? If the answer is no, try and make a little journey for them.

Think of it as a treasure map, with you leaving little bits of treasure all over your site.


penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Coping with Snap Maps: A Guide to the New Update

A new day, a new app update. Most of them don’t attract quite as much attention as Snapchat’s recent upgrade though.

Snap map allows people to see your location. It’s a bit like “find my friends” except slightly creepier as strangers can pinpoint your location to the metre. IMG_3778

It’s been all over the news in relation to concerns that Snapchat aren’t doing enough to protect under 18’s – their biggest user. Picked up by national and local press, parents are being warned to educate themselves on the privacy issues it might cause for their children.

Age aside however, it’s an update that potentially spells trouble for individuals who use Snapchat as one of their content channels, too. Why? Because you’ve spent however many weeks or months asking strangers on the internet to follow you on snapchat and now they can actually follow you on snapchat.

How to find the Snap Map

I thought I had been immune to this update. I couldn’t see any icon saying “map” and thought – phew! Dodged that one!

Not so.

Turns out you access the snap map by opening your camera and then pinching the camera screen, like you’re trying to zoom out.

Snapchat describes it helpfully as “like this 👌

BAM. Welcome to Snap Map.

Enabling Ghost Mode

This is actually pretty simple the first time you log into snap map. You tap ‘Only Me’ and your figure will come up like a little ghost. Nice.

If you panicked when you opened it for the first time, you can tap the little cog button and go into your settings to manually slide ghost mode on. Stealthy.

Finding your friends on the Snap Map

You have to be mutual friends to see each other’s location. Snapchat says “by default, only friends you’ve added on Snapchat can contact you directly or view your Story.”

Of course if you’re using Snapchat as a way to grow your followers, chances are you’ll have a lot of friends, so the selection tool will be quite handy.

You can also tap on their chats and it’ll come up with their location (because WhatsApp’s ‘last seen’ wasn’t stalker-y enough for us.)

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Cool features of Snap Map

Once you get past the creeped-out stage though, Snap Map is pretty awesome! You can swipe around the map and double tap into hot spots (marked like a heat sensor, the ‘hottest’ regions are red and show the most activity) and then find out what people are posting to their Story in that location.

I mean, the first thing you’ll do is probably check out Snaps in your area (I literally pinpointed my road in London and watched a story about someone complaining about the loudness of their next door neighbour’s dishwasher) but you could also see what’s happening in – I don’t know – Sweden.

Pretty cool, huh?

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Not Now Mum! Theatre for mothers.

Introducing Notnow Collective

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We are very excited to be working with new theatre company Notnow Collective on their first tour. Their show is inspired by motherhood and includes relaxed performances which parents can bring their babies to.

 

 

 

Wonderwoman: The Naked Truth

 

A hilariously funny and brutally honest look at motherhood. Theatre by and for mums. 

“Everyone needs to see this show, especially parents working in the arts.” – Audience member

Mothers and theatre-makers Tina Hofman and Kristina Gavran are staging a revolution and they are getting their kids involved. Inspired by Lyn Gardner’s article entitled ‘Parents in the arts need to stage a revolution”, these passionate women are answering the call with their new show Wonderwoman: The Naked Truth. Originally from Croatia, these women have drawn on their own experiences as mums who miss their own mums,, mums who are raising bilingual kids and mums who are feeling guilty as they dream about success.

With three children between them the working environment can be a struggle which means kids in rehearsals, dressing rooms and even kids in meetings (which Professor Robert Kelly understands all too well from his recent viral interview gate-crashing incident.)

Wonderwoman; The Naked Truth is a physical exploration of the trials and superhero like moments motherhood can stir up and Notnow Collective use their trademark fusion of physical performance and playful new writing. Parents will recognise their own experience and marvel at the efficiency in which Tina and Kristina can simultaneously rap, change nappies and drink wine. #mumskills

Notnow Collective are also passionate about championing baby-friendly matinees, believing theatres should address better how to be truly welcoming to their audiences with caring responsibilities.

Kristina said: “Often new parents stop seeing themselves as theatre-goers: your life becomes baby classes and soft play areas. We found this both lovely and very lonely – I would have really loved to see some adult theatre to which I could freely bring my baby.

“Not only was the show relatable, but also it was great to be welcomed to a space where my little baby could also come.” – Audience member

Notnow Collective are Associate Artists of the prestigious artists development platform In Good Company at Derby Theatre and their work has been commissioned by Midlands leading venue mac, Birmingham. In June and July Notnow Collective will introduce themselves to wider national audiences at the acclaimed Pulse Festival and Departure Lounge Festival, with the sequel to Wondewoman: “DadMan- The Bathtime Warrior”, focusing on fatherhood.

 

notnow collective wonderwoman theatre

 

penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Kicking and Screaming with Tangled Feet

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We loved working with physical theatre ensemble Tangled Feet on their latest show Kicking and Screaming, which went on tour around the UK.

Kicking and Screaming

“Highly original…Kicking and Screaming will leave a stamp on your heart long after you leave the theatre.” 4 STARS http://www.thepublicreviews.com 

Like a tiny bomb exploding in the middle of your life, the baby arrives – and suddenly the world you knew becomes a different place entirely.  

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Two couples negotiating the first year of parenthood are guided by our playful narrator, Laura. A baby is more than Natasha bargained for – and she’s also wondering whether boyfriend Jay will ever grow up. As a flood of plastic balls and children’s toys is unleashed in the middle of their marriage, Sam and Ronnie struggle to stay afloat despite their careful plans.

How do our priorities shift when we become parents? How do we adjust – and what happens if we don’t?

An honest, funny and touching show with a live score played on children’s instruments, Tangled Feet take a sideways look at how we cope with our children – and how our parents coped with us.

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penguinPenguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com

Writers: what are your goals for 2016?

year goals - writers

Penguin in the Room @prartsmarketing are some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com 

 Facebook.com/penguinintheroom 

twitter.com/prartsmarketing

or waddle over to the website: www.penguinintheroom.com

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Filmmakers: what are your goals for 2016?

year goals - filmmakers

Penguin in the Room @prartsmarketing are some penguins with an arts marketing dream: penguin stepping our way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email: info@penguinintheroom.com 

 Facebook.com/penguinintheroom 

twitter.com/prartsmarketing

or waddle over to the website: www.penguinintheroom.com

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Social Media for Casting Directors (Film/TV/Commercial)

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photo credit: vancouverfilmschool via photopin cc

So you are a Casting Director in Film/TV/Commericals and you are interested in social media, you might even have a Facebook or twitter profile but what social media channels should you be using?

You should be present on these 4 : Twitter, Facebook, Vimeo and LinkedIn

1. Twitter – over 500 million members and the one every one is obsessed with. Great for people on the go – you can tweet anywhere if you have a smart phone. Perfect for finding opportunities,  networking with potential clients, promoting your work and sharing those casting calls that are a little bit harder to find.

2. Facebook – over a billion members! The Facebook membership is getting older so you will find more and more industry folk on there. Great for connecting, keeping tabs on your connections, finding opportunities and promoting your work. Images work better than text on Facebook so make each post visual (think of all those stills you can use from your projects)!

3. Vimeo – very popular in the industry particularly with film-makers so lots of networking possibilities. Vimeo also enables you to password protect your videos (YouTube doesn’t) so the public can’t see them – upload videos of your auditions and send the link and password to your director/client if they can’t be with you. Much better than downloads!

4. LinkedIn – widely known as the biggest lead generating social media network, which means that people get the most work from this one. Great for keeping tabs on your connections and promoting your CV. Take a look at What is LinkedIn? A Straightforward Guide for more info.

If thats not enough social media time for you then it’s definitely worth checking out Pinterest and popping your reel on Youtube – it’s the second biggest search engine after google don’t you know!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to my website: www.penguinintheroom.com