6 Skills to focus on in 2019

We’ve rounded up the top 6 skills to help you grow your career in 2019. Whether you’re a freelancer that runs their own business, or a creative mind marketing your work to the masses, here are 6 skills we think might be useful for you in the coming year.

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Negotiation skills

A recent study by Harvard University showed that men tend to get better economic results out of negotiation, and that whilst women negotiate assertively on behalf of other people (or their company) they’re less likely to be as forceful when negotiating for themselves. 

Whatever stage of your career you’re at, negotiation skills are crucial- whether you’re bartering down a third party provider or sat in front of your boss, asking for a payrise. The study also showed that the gender gap when it comes to negotiating narrows when women have been on a negotiation training course… if you needed another reason! 


Analytical skills

Analytic skills aren’t just for digital marketers and finance managers, they’re for anyone responsible for calculating business growth, forecasting results or problem-solving an issue. Having a solid analytic foundation is key as you work your way up the career ladder and are expected to be more and more involved with big-picture business plans.

You don’t have to be a numbers-whiz either: data analytics skills can help you calculate things like employee turnover, identify fraud and manage your own business.

Strategic skills

Honing your strategic management skills is a great way to ensure you’re ready for the jump between middle management and being part of the senior team. Despite this, Forbes reported that less than 10% of leaders exhibit strategic skills, and tend to fall-back on fire-fighting operational skills, which can lead to a lack of overall direction for the company or team they’re working in. 

If you can sharpen your own strategic know-how you’re putting yourself in a very strong position versus your competition. 

Entrepreneurship skills

Did you know that in 2018 only one in five small-to-medium business were run by women? And that in the UK, there are nearly twice as many male entrepreneurs than women?

If 2019 is the year you strike out of your own and put your business-nouse to use for your own projects, then an entrepreneurship course might be just the thing to give you a the competence (and confidence!) to make it on your own (and balance out those statistics).

Whilst you can’t learn the passion that entrepreneurship demands, you certainly can learn how to manage every aspect of your business (as likely you’ll start as your own CEO, CMO, CFO and office administrator). 

Writing skills

It might sound basic, but excellent writing is one of the most common skills asked for by employers – and it’s also one of the biggest employee skills gaps according to a 2018 report. 

This doesn’t just mean writing in a way that’s grammatically correct: different industries needs different types of writing. For example, you might need to learn shorthand in order to take business minutes accurately, or you might need to learn how to write bid proposals, reports, white papers or specifications. 

Think about your current career path and whether there’s any writing elements that feel like they’ll push you out of your comfort zone, because those are great places to start building your skills.

Presentation skills and public speaking

Public speaking seems to evoke one of two reactions in people: either they shrug, or they immediately break out into a cold sweat. If you’re in the latter camp, then you’re not alone. In fact, nearly 25% of people say they have Glossophobia, the fear of public speaking. 

A study by Psychology Today suggests that a large part of the fear comes from how skilled you perceive yourself as being at public speaking (and on the flip-side, being a confident public speaker does not entail being a skilled public speaker). So whether you’re a shrugger or a sweater, put public-speaking on your “done” list in 2019.


Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact us any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to our website: www.penguinintheroom.com


Penguin Chats with …. Dead Rebel Team


So what is Dead Rebel Team?

Seydou Coca: Dead Rebel Team is a group of young aspiring artists from various fields and backgrounds such as creative writing, production and film amongst others. Together we share a collective mindset in which we aim to speak directly to our audience to share a message of positivity using current and real life events.

Is your music available online? Where?

Matt Wood: Our music is available online on YouTube and Soundcloud. Our current events can be followed via our Facebook and Twitter profiles. Our first mixtape is also available for free download via the links on your Facebook fan page. Just search for The Dead Rebel Team and enjoy.

How important do you think it is for musicians/bands to market themselves?

Graeme: The music industry is such a large and varied entity nowadays that if musicians didn’t market themselves they stand to become drowned out by the noise of others around them. We see marketing and drawing attention to ourselves as key to becoming successful and give us the ability o reach into the lives of those who share an interest in our personas and our general positive messages as a whole.

How important do you think it is for musicians to have an online presence?

Ben: The internet is a massive part of modern day life, from the rise of social media in popular culture to the smart phones carried in the hands of a vast majority of the general public. To not exploit this medium would leave us likely to fall behind our rivals in the marketplace. An online presence allows our audience to listen to or watch our music freely and follow our day to day events. This allows them to feel part of the team and share in the unique experience that has become our lives. Sharing these experiences with our fans is a massive part of why we do what we do.

Have any amazing opportunities come up from people seeing your work online?

Matthew Tate: We’ve had the opportunity to work with or meet up with some fantastic up and coming artists who are on a similar path to our own such as Nick Wood, Sonny Jim and The Projekt. Our online video’s have given us the ability to display our talent to venue managers who have in turn provided us with stage time to play to crowds all around the country including our hometown of Sunderland. We have also been given the opportunity to write a song that will feature within a movie due out in August with a £1 million budget.

Do you think soundcloud is a useful platform for musicians?

Matty: Soundcloud is a fantastic worldwide platform. It’s a quick and easy way to share our music with those without the ability to download or anyone wanting to play our track on the go. What’s more is it’s a free and stable website that can be linked to and offers a download function to our tracks. It makes the job of sharing our music with the world so much easier and allows us more precious time doing what we love most.

Do you think YouTube is a useful platform for musicians?

Frawd: Everyone loves music videos. The success of MTV in the 80’s and the subsequent success of the channels following in its footsteps such as Kerrang and Channel AKA are testament to this. For those, like ourselves, in the dawning of their careers YouTube offers a free and easy way to get seen as well as heard by the worldwide populous. This is integral to those who aren’t currently in a position to get their video’s onto these stations. YouTube also gives us an opportunity to see how well our video’s are being received by our audience by means of view counts and comments.

Do you think Twitter and Facebook are useful platforms for musicians?

Graeme: With over 1 billion users on social media you can bet your life it’s a useful platform. We use Twitter and Facebook daily to speak to our fans and update them with what we’ve been up to, where the next gig is and link them to our latest tracks.

Are there any other online platforms that you think musicians/bands should know about?

Seydou Coca: Mixcould If your a DJ and Bandcamp are good ones.

What is the best marketing advice you have been given?

Matt Wood: Use the law of attraction. To us it is more than an idea; it’s a powerful force that affects our everyday life. Concentrate, focus and work hard enough on what you want in life and it will come to you. You can’t expect positivity in your life without yourself being positive. This is something we speak about through our music and in our everyday lives. Also don’t put all your songs on YouTube or sound cloud give people a reason to get your mix tapes and come and see you live for new material.

Do you have any marketing tips for musicians or bands out there?

Graeme: Just basically what we have already said. To those who haven’t used these methods we say research and test them for yourselves.

Where can we see you next?

Matthew Tate: If you check our Facebook and Twitter we always keep people updated about Gigs which we have loooootttts of coming up, new material and any news regarding the team. Seydou Coca our DJ has his own live feed where he does a mix, you can tune in there.

Find Dead Rebel online:

Facebook: http://www.facebook.com/#!/pages/Dead-Rebel-Team/274718582576109

SoundCloud: http://soundcloud.com/dead-rebel-team

Youtube: http://www.youtube.com/user/thedeadrebelteam

Twitter: @deadrebelteam

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email:info@penguinintheroom.com or Facebook.com/penguinintheroom or waddle over to my website: www.penguinintheroom.com