How to promote your film via social media. A simple guide.

Screaming Guns, Feature Film, Penguin in the Room

Image: “Screaming Guns” feature film. Find Screaming Guns on twitter: @screaming_guns and Facebook. Screening at the BFI 30th Nov 2012.

The best way to promote your film via social media is to start before you have the finished product! A teaser campaign which spans across writing, filming, editing and screening will create a journey for your product and engage fans along the way so that when you have your dazzling finished film your fan-base will be jumping at the bit to see it!

Which Social media channels?

It’s a good idea to spread your effort between a few channels this will ensure more outreach but don’t make it difficult for yourself… go ahead and use links between your channels! Eg. Uploading a YouTube video gives you content for twitter and Facebook posts.

Top tip for each social media channel

Twitter – create a hashtag for your film (read more about hashtags here)

Facebook – post images! They can be of actors, filming, editing etc.

YouTube – create dedicated channel.

LinkedIn – create company page for film/production company.

Pinterest – create board for each stage eg. Inspiration, casting, filming.

Most important final tip is: don’t forget to invite me to the screening!

Penguin in the Room @prartsmarketing is one penguin with an arts marketing dream: penguin stepping my way into the arts industry and helping creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.

Contact me any time for penguin chats via email: or or waddle over to my