Some of you may have already seen the little adverts popping up in between pictures of your friends on Facebook messenger.
Facebook messenger advertising has been around for a while, although dropping them in the middle of conversations is relatively new. Here’s what you need to know:
1. The ads will look similar to the ones you’re used to on Facebook
Adverts in Facebook messenger look nearly the same as the advertisements on the home page. They will have your page name, a short headline, an image, and then a button for people to click. That can take them straight through to ticket sales, album downloads, your website – whatever it is you’re trying to achieve.
2. You can make them personal
You can send your advert to anyone that’s interacted with your page before with a personal message, or a series of them. So let’s say for example they’ve watched your videos, followed your page, and now you want to get them to come to your show. You can set up a Facebook Ads campaign that lands straight into the messenger inbox, telling them all about your awesome act.
What’s more, the number of people who click through from messenger is massively bigger than your typical home-page ads.
3. You can make it super specific
The normal Facebook advertisements allow you to narrow down your audience. You don’t want to shout out to 12 year olds and 60 year olds when you know your shows are best for 18-35.
You can also set it up based on location. That means you can target people local in London for your London shows, Dublin for your Dublin shows, and so on.
It gaves you way more freedom than traditional Facebook ads.
4. It’s great for engagement
Messenger is a taking app, right? And what better way to get to know your audience than by talking to them. When you pop an add into messenger, people are more likely to get talking to you. That’s great if you want to build your audience’s loyalty, or simply get them chatting. Because when they’re chatting to you, chances are they’re also chatting to their friends about you.
And we all know how powerful word of mouth advertising is!
5. There are free courses to help you get started
Facebook advertising is daunting if you’ve never done it before. It feels like a million steps and you’re never quite sure whether you’ve chosen the right settings, or whether you’re taking a stab in the dark.
Facebook seems to realise this, too. Which is why they’ve got a bunch of free courses that you can take before you embark on any new advertising.
Super helpful if this is your first time using Facebook ads.
Penguin in the Room @prartsmarketing is a group of creatives with an arts marketing dream: penguin stepping our way into the arts industry and helping other creatives flourish! Specialising in online marketing, social media, branding, copy writing, media coaching and web design for actors, artists, casting directors, agents, production companies, theatre companies and creative individuals.
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