So you’ve got a blog. Or perhaps even a whole website. And you’re using it to build your brand, build your audience and try and get your fans engaged.
But who’s reading your blog? Who’s looking at your website?
If you get a lot of repeat visitors, but not a lot of organic, new traffic, chances are you need to cast your net out a bit wider.
So now the big money question: How do I get new people to come and visit my blog?
The answer is what is always is: good quality content.
But if your blog is already full of lots of great, valuable content and it’s still not attracting the amount of new traffic you want, then you need to start thinking outside of the box.
Or, thinking inside another very exact box: Guest Posting.
What is Guest Posting?
Guest posting is when you give someone else some of your content to host on their blog. That’s right. You write a killer post that’s going to get tonnes of engagement and then you give it to someone else.
Why would you do this?
Because they then send your awesome blog out to all of their hard-earned subscribers and BAM. You’ve suddenly got a whole new pool of readers for your content.
Add into this that they’ll backlink to your website (which literally just means they will link back to you) meaning you’ll have a new funnel of traffic coming straight through to your blog.
This is especially good if their website has a higher domain authority to yours. A domain authority is basically a measure of how awesome Google thinks your site it. It’s based on how old your website is, how popular it is and how big it is. You can use a tool like Moz to figure out what you DA is, and what the DA of your targets are. A rule of thumb is this: always seek out websites with a higher DA than yours for guest posts.
How Do I Start Guest Posting?
Chances are, you already write some content. So you already know how to write witty, engaging blogs that people like to read. Which is great, because this is half the battle.
Now you need to start this process:
1. Seek out potential guest post opportunities
Think about what your fans might search for, or wider interests your fans might have. After all, you’re trying to appeal to a wider audience. Let’s say, for example, that you talk a lot about marketing, but you’re also a keen traveler. So you could look up traveling blogs as well as marketing blogs, and start making a list of some of the biggest ones.
2. Make a thorough list
You’re going to want to do a few guest posts, ideally, so it’s good to keep a list. My list looks something like this:
||Amount of Traffic
||Blog Post Idea
||Blog Post Pitch
|Best Blog Ever
||They blog about blogging
||How To Write Great Blogs
You can use a tool called Moz to find out what the Domain Authority of a website is. You can also use a website called SimilarWeb to figure out how much traffic it gets.
Then you want to write yourself a little summary. This is basically a quick summation of what the website is about and what kinda things it talks about. It serves as a self-reminder, so when they reply you can check back at your notes and remind yourself this is the cat blog, not the dog blog (so no terrier jokes anyway they are terrier-ible! 🤣).
3. Come up with a great idea
Arguably, the hardest part. Have a quick scan of their blog and see what kinds of posts they’ve covered already, because it’s no use you writing something that’s a carbon copy of something they already have. I don’t mean you need to trawl through every post, just check the titles. See what kinds of topics they talk about and have a think about what you can contribute. The key is that whatever you write has to bring value to their readers.
4. Write a killer pitch
This deserves a lot more of a detailed look, which is why we’re going to cover it in the next post. Needless to say, after you’ve put all the effort into selecting your targets, figuring out their domain authority and done the research on their blogging styles, you don’t want your pitch to let you down.
Check back next time for our post on How To Write A Killer Guest Post Pitch.
5. Hit send… and get ready to write
You need to be able to turn your content around quickly. So it’s no good pitching a piece of work you know it’s going to take you months and months to pull together. Keep it within your realms of expertise, something you could knock together in a day – or less – and make sure they know that they have very little (or even better, nothing) to do at their end.